Recently, the "Guangdong Goods Global Reach: 2026 'Guifei Lychee Ice Cream' Brand Promotion Event" was successfully held. "Guifei Lychee Ice Cream" from Maoming, China's "hometown of lychees", debuted at the core landmark in Beijing's Wangfujing commercial area. On the bustling Wangfujing Street, also known as Beijing's "Golden Street", the product brought a touch of Lingnan sweetness, showcasing the fusion of northern and southern flavors and cultures.

As a world-renowned commercial landmark and one of Beijing's signature city symbols, Wangfujing receives over one million visitors on average per day. Showcasing products here not only provides high-profile brand exposure but also represents an important step in the "Guangdong Goods Global Reach" initiative to help Guangdong products expand northward into major consumer markets across China.

"Guifei Lychee Ice Cream" leverages Maoming's advantage as a major lychee production base, selecting premium fresh lychees from the core production areas of Gaozhou in Maoming, and contains no less than 35% raw milk. Through an "ice cream plus" model, the product extends the lychee industry chain and revitalizes the thousand-year-old lychee culture. Since its launch, it has gained increasing visibility through exhibitions, e-commerce platforms, and cross-sector collaborations, becoming a representative case of media-industry integration that drives rural revitalization.

The promotion of "Guifei Lychee Ice Cream" in Beijing and its debut in a core commercial area is a vivid example of how the "Guangdong Goods Global Reach" initiative empowers local specialty industries and promotes consumption upgrading. It not only allows residents and tourists in Beijing to enjoy the modern flavors of the Lingnan fruit, but also showcases to consumers nationwide the innovative vitality of deep processing and brand development in Guangdong agricultural products.

茂名贵妃荔枝冰淇淋亮相北京王府井 | 广货行天下

近日，广货行天下·2026贵妃荔枝冰淇淋品牌推介会成功举办，来自“中国荔乡”广东茂名的贵妃荔枝冰淇淋登陆北京王府井商业区核心地标，在繁华的金街之上，以一抹岭南甜蜜，开启了一场南北风味与文化交融的展示。

王府井作为闻名中外的商业地标和城市窗口，日均客流量逾百万，在此展示不仅是品牌的高光曝光，更是“广货行天下”行动推动粤品北上、走进全国核心消费市场的一次重要实践。

贵妃荔枝冰淇淋依托茂名荔枝原产地优势，精选茂名高州核心产区的优质荔枝鲜果，融入≥35%的生牛乳，以“冰淇淋+”形态延展荔枝产业链、活化千年荔乡文化。产品自推出以来，已通过各类展销、电商与跨界合作崭露头角，成为“媒体+产业”融合推动乡村振兴的代表之作。

此次贵妃荔枝冰淇淋北上进京、亮相核心商圈，正是“广货行天下”赋能地方特色产业、推动消费提质升级的典型缩影。它不仅让首都市民与游客便捷品尝到岭南鲜果的现代风味，也向全国展现了广东农产品深加工与品牌化发展的创新活力。

文、图 | 记者 詹翔闵 通讯员 许婧
翻译 | 柯妃娟
审校 | 曾敏