With the rise of "Made in Guangdong" and the growing influence of "Intelligent Manufacturing in Guangdong," Guangdong-made goods are increasingly favored by consumers in Hong Kong and Macao. In both markets, they range from traditional favorites that hold enduring appeal to new smart products that spark shopping enthusiasm among local residents.

At the foot of Lion Rock in the Wong Tai Sin District on Hong Kong's Kowloon Peninsula, crowds of visitors fill the streets. Inside Hsin Kuang Centre, next to the Wong Tai Sin Temple, the Taododo supermarket is as bustling as ever, with a steady stream of shoppers coming to browse and buy. Partnering with manufacturers dominated by Guangdong-based enterprises, the supermarket offers consumers a wide range of affordable, high‑quality products.

Guo Shunhao, an avid trail runner who works nearby, has noticed that the Guangdong hiking shoe brand KAILAS has become increasingly popular among Hong Kong's hiking community in recent years."Durable and comfortable—the forefoot protection is especially good," he said. He believes the brand truly addresses real user needs and continuously improves its designs based on actual usage scenarios. "If you don't test and iterate your products, you'll be left behind in no time," Guo added.

In the frozen food aisles of major supermarkets, rows of freezers are neatly stocked with Likofu dumplings, a subsidiary brand of Guangzhou Restaurant. Though the packaging is simple, the products occupy prominent shelf positions in the frozen food section. Local resident Chen Yangcheng told reporters that these Guangdong products have already become part of his family's daily life.

Guo Shunhao said that the innovative spirit shown by Guangdong brands is, in fact, essentially aligned with what Hong Kong society calls the "Lion Rock Spirit." He noted that, since the start of China's reform and opening‑up, Guangdong has continuously advanced through innovation—a path that resembles Hong Kong's own development. "Whether in Hong Kong or Guangdong, we have all built better lives step by step through diligence and hard work," he said.

货行销港澳 “靓嘢”俘获人心

随着“广东制造”的崛起以及“广东智造”的领先，广货越来越受到港澳消费者青睐。如今，在港澳市场，广货随处可见，既有传统产品稳稳抓住人心，也有智能新品不断激发当地居民的购物热情。

狮子山脚下的九龙半岛黄大仙区，游人如织。与黄大仙祠毗邻的新光中心里，超市“淘多多”一如既往地热闹，进店选购的市民络绎不绝。该超市与以广东企业为主的厂商合作，提供给消费者更多实惠好物。

在附近工作的跑山爱好者郭舜豪留意到，近年来来自广东的户外鞋品牌“凯乐石”（KAILAS）颇受香港“山友”欢迎。“耐磨耐穿，对前脚掌的保护更稳定。”他认为，该品牌能真正解决问题，并针对实际使用场景不断改进设计。“你不试、不改，很快就会被淘汰。”郭舜豪说。

在澳门大型超市的冷冻食品区，冷柜一字排开，广州酒家旗下“利口福”的水饺整齐摆放，包装并不花哨却始终占据着显眼位置。记者在超市走访时，澳门市民陈养成表示，这些来自广东的产品早已成为他家庭生活的一部分。

郭舜豪表示，广东品牌所展现的创新精神，与香港社会常说的“狮子山精神”，其实是一脉相通的。他说，改革开放至今，广东一直在创新进取，这条路与香港的发展轨迹很像，“不论香港人还是广东人，大家都是靠勤奋和拼搏，一步一步把日子闯出来的”。

文｜记者 王漫琪 梁源
图｜记者 蔡嘉鸿
翻译 | 钟佳
审校 | 赵凡