At the expansive carrot planting base in Pinghu New Village, Jingdu Town, Chaonan District, Shantou, dozens of farmers are busy sorting freshly harvested carrots. These bright-colored, plump carrots, once neatly stacked, will be shipped to overseas markets through the customs "green channel".

Pinghu New Village, a specialized vegetable village in Guangdong Province, has been designated a provincial-level model village by Jingdu Town. Relying on its vegetable planting and breeding bases, the village has promoted modern planting techniques and constructed hardened irrigation and drainage canal networks. By focusing on specialty crops such as carrots, sweet potatoes, and green onions, it has become an important vegetable base in Shantou. These small carrots have not only boosted farmers' incomes but also become a vivid example of rural industrial revitalization in Jingdu Town, supported by the integration of media and agriculture in Chaonan District.

Currently, Chaonan District has yielded notable results in building agricultural brands. The district now boasts three National Famous, Special, High-quality and New Agricultural Products, 18 "Zhenpin (Shenzhen quality food)" certified products, and three provincial-level "Yue Zi Hao" agricultural brands. Additionally, 11 lychee planting bases have been selected for the 2025 Guangdong Lychee Procurement Map. Local brands such as "Changhe Sweet Potato" and "Tingshun Pickled Vegetable" enjoy prominence nationwide, while regional specialties featuring "Chaonan Flavors" such as Dongyan rice cakes and Shalong fish balls have successfully entered markets across the seas.

According to Ke Junping, director of the Department of Enterprise Management and Audit-Based Control at Chaoyang Customs, there are currently 22 planting and breeding bases in Chaonan covering a total area of 25,490 mu. Agricultural products such as carrots, green onions, and whiteleg shrimp are already being exported to multiple Asian countries and regions, including South Korea. Customs authorities are also closely coordinating with businesses to communicate the latest importing-country regulations on pesticide maximum residue limits and quarantine and phytosanitary requirements promptly, helping enterprises proactively mitigate trade risks and safeguard the expansion of specialty agricultural products into international markets.

胡萝卜地里“长”出了国际订单

在汕头潮南区井都镇平湖新村的连片胡萝卜基地，数十名农户正忙着分拣刚出土的鲜品，这些色泽鲜亮、形态饱满的胡萝卜经整齐码放后，将通过海关“绿色通道”发往海外市场。

作为广东省蔬菜专业村，平湖新村是井都镇培育的省级典型村。该村依托蔬菜种养基地，推广现代化种植技术、建设硬底化排灌渠系，发展胡萝卜、甘薯、大葱等特色种植，成为汕头重要蔬菜基地。小小胡萝卜既带动村民增收，更成为井都镇乡村产业振兴的生动缩影，而这背后离不开潮南区“媒体+农业”的融合赋能。

如今，潮南区农业品牌建设成效显著，拥有全国名特优新农产品3个、“圳品”认证18个、省级“粤字号”农业品牌3个，11家荔枝种植基地入选2025广东荔枝采购地图。“长和番薯”“廷顺咸菜”等本土品牌享誉国内，东盐粿粿品、沙陇鱼丸等“潮南味道”更成功漂洋过海。

据潮阳海关企业管理和稽查科科长柯俊平介绍，辖区现有种植养殖基地22个，总面积25490亩，胡萝卜、大葱、南美白对虾等农产品已远销韩国等多个亚洲国家和地区。海关还精准对接企业需求，第一时间推送出口国最新农残标准、检疫要求等政策信息，帮助企业提前规避贸易风险，为特色农产品拓宽国际市场保驾护航。

文、图｜记者 赵映光 通讯员 彭梓钡 张奇松
译 | 郑奕玲
审 | 赵凡