On January 23rd, the traditional Chinese New Year flower marketing and promotion event of "Guangdong Goods Global Reach" Spring Edition was held at Huacheng Square, attracting many local residents and visitors from Hong Kong and other places to pick out and buy flowers.

At the event, the "2026 Guangzhou Flower Treasure Map" was officially unveiled. The map brings together information on more than 100 major flower markets across the city and can intelligently direct users to the nearest flower selling points. For the first time, this year's treasure map also features ten curated flower-viewing routes, allowing users to follow the map and embark on a spontaneous walk through Guangzhou, known as the "Flower City."

Beyond the event, Guangzhou's Chinese New Year flowers are already seeing brisk sales. According to Huang Xiangfu, president of the Guangzhou Flower Industry Association, "Recently, more than 1,000 heavy trucks have been transporting Chinese New Year flowers per day from Guangzhou to destinations nationwide. Many flower companies generate daily sales of 200,000 to 300,000 yuan through their livestreams."

Daguan Agriculture has opened livestream channels on platforms such as Douyin, Xiaohongshu, and WeChat Channels, with daily Chinese New Year flower sales exceeding 200,000 yuan across these platforms. Such sales, however, would be considered only moderate within the floral livestreaming sector, with top influencers selling moth orchids of up to 600,000 yuan in a single day.

Currently, the flower planting area in Guangzhou is approximately 300,000 mu (about 20,000 hectares), with an annual output of over 436 million pots (plants), making it the largest small potted plant production base in China with an industry value exceeding 30 billion yuan.

年花行天下卖四季，广州“老传统”成全国“新时尚”

1月23日，“广货行天下”春季行动系列活动之“广州年花 花开万家”年花营销暨招商推介活动在花城广场举办，吸引众多市民前来，还有来自香港等地的游客挑花购花。

活动现场正式发布了“2026广州年花藏宝图”。一“图”汇集全市上百家主要花场的信息，还能智能匹配离用户最近的购花点。今年的“年花藏宝图”还首次推出了十条精品赏花路线，用户可以跟着地图，来一场说走就走的花城漫步。

活动之外，广州年花早已“卖疯了”。广州市花卉行业协会会长黄祥富告诉记者：“最近每天都有超过1000台大卡车，运载广州年花发往全国各地。很多花卉企业的直播间，一天就能卖出二三十万元的年花。”

大观农业就在抖音、小红书、微信视频号等平台开通了直播间，几个平台合计，最近每天年花销售额都能超过20万元。而这样的流水，在花卉直播同行中只能算是中等水平，头部主播一天就能卖出60万元的蝴蝶兰。

目前，广州花卉种植面积约30万亩，年产盆花苗木超4.36亿盆（株），是全国最大的小盆栽生产基地，产业规模超300亿元。

文丨记者 许悦 通讯员 穗农宣
图丨记者 刘畅
翻译丨柯妃娟
审校丨郑奕玲