Since the beginning of 2026, which promotional event has drawn the most attention? The "Guangdong Goods Global Reach" campaign has undoubtedly stood out as one of the most high-profile consumer promotion campaigns. In Shantou, a promotional event for Guangdong-made products that integrates industrial strength, traditional Chinese New Year vibe and a global vision is gaining momentum.

A series of themed activities has been scheduled. Events such as "Food in Shantou", "Chaoshan Lunar New Year's Shopping Festival", and "Warm Clothes for the Spring Festival" highlight the festive atmosphere. Local exhibitions, including the China Chaoshan International Textile and Garment Exhibition, are organized in parallel with major domestic and overseas fairs such as the Hong Kong Toys & Games Fair and the East China Fair. Cultural and tourism resources will also be leveraged to promote Guangdong-made products, creating a vibrant consumption atmosphere both online and offline.

When Shantou textiles met Paris fashion, a spotlight moment for "China's capital of underwear and loungewear" unfolded at the Porte de Versailles exhibition center. From January 17th to 19th, Interfilière Paris was held, with more than 10 Shantou textile and apparel fabrics and accessories manufacturers participating and showcasing their products on the top-tier global platform for fashion fabrics and accessories.

At the exhibition, Shantou enterprises attracted buyers from France and around the world with exquisite craftsmanship, cutting-edge design, and reliable quality, securing a steady stream of new orders. According to the Shantou Textile and Garment Industry Association, while local companies are expanding overseas markets, a festive shopping season at home is also set to begin. The offline promotional event "Guangdong Goods Global Reach: Warm Clothes for the Spring Festival" will be held at Shantou International Textile City from January 30th to February 2nd.

汕头发力“广货行天下”：巴黎招揽订单惊艳归来

2026年开年以来，什么促消费活动最火？“广货行天下”无疑是其中最“出圈”的一个主题。一场融合了产业实力、传统年味与全球视野的“广货”推广行动正在汕头全面升温。

一系列主题活动已排上日程：“食在汕头”“潮汕年货节”“暖衣迎新春”等突出传统节庆氛围；潮汕国际纺织服装博览会等本地展会与香港玩具展、华交会等境内外大型展会同步推进；文旅资源也将助力“广货”宣传，营造“线上线下”火热的消费氛围。

当汕头纺织遇上巴黎时尚，一场属于“中国内衣家居服之都”的高光时刻在凡尔赛门展览中心热烈上演——1月17日至19日，Interfilière Paris巴黎国际贴身时尚原辅料展举行，汕头组织超10家纺织服装面辅料生产企业入围参展，亮相全球时尚面辅料顶级舞台。

展会上，汕头企业以其精湛工艺、前沿设计和可靠品质，吸引法国乃至全球采购商驻足选品，订单喜讯更是频传。汕头市纺织服装产业协会透露，除了出海，本土的年味盛宴也即将开启。“广货行天下·暖衣迎新春”线下大促活动，将于1月30日至2月2日在汕头国际纺织城盛大启幕。

文、图｜记者 赵映光 通讯员 汕宣
翻译丨柯妃娟
审校丨赵凡