On January 21st, the first themed livestream of the "Guangdong Goods Global Reach" Spring Edition on the Kuaishou platform delivered impressive results. The livestream hosted by top Kuaishou influencer Chu Ruixue attracted over 33 million cumulative views, with total sales exceeding 100 million yuan. A total of 950,000 orders featuring Guangdong-made products that embody Lingnan culture and craftsmanship were shipped to destinations across China, marking a strong start to sales in the new year.

The themed livestream brought together 127 well-known Guangdong brands across seven major categories including home appliances, food, daily chemical products and home furnishings. Leading enterprises such as Midea, Galanz, Vatti and Guangzhou Restaurant Group showcased more than 200 products. Many local brands achieved significant growth in online sales for the first time through this livestream, expanding their market channels.

Sales data highlighted the strong appeal of Guangdong-made products. A total of 950,000 orders were placed during the livestream, with 35 products each generating sales exceeding 1 million yuan. Vatti range hood and hob set stood out with sales of over 3.4 million yuan, while CHEERS beds and Angel water purifiers recorded over 3.3 million yuan and 2.6 million yuan in sales respectively. In the food category, several individual products such as Grow On cakes and Zhenzhen beverages recorded sales volumes at the million-unit level.

Sea duck eggs from Guangdong became a standout product during the livestream, with sales surpassing 1 million units within the first five minutes of the broadcast and total sales exceeding 2 million units over the entire livestream, fully demonstrating the market potential of local specialty agricultural products.

热销广货破1亿元！“广货行天下”专场直播迎开门红

1月21日，“广货行天下”首场专场直播在快手平台交出了一份亮眼成绩单：快手头部主播初瑞雪的直播间累计观看人次超3300万，总销售额突破1亿元，95万单承载着岭南风物与匠心制造的广货由此发往全国各地，打响新年销售开门红。

本次专场直播汇集了家电、食品、日化、家居等7大品类共127个广东知名品牌，美的、格兰仕、华帝、广州酒家等龙头企业携200余款产品集中亮相。多家本土品牌通过本次直播首次实现线上销售突破，拓宽了市场渠道。

销售数据显示了广货的广泛吸引力。全场直播共完成95万份订单，其中35款商品销售额突破百万元。华帝烟灶套装以超340万元的销售额表现突出，芝华仕床、安吉尔净水器也分别创造了超330万元和260万元的成绩。食品品类中，欣欣蛋糕、珍珍饮料等多款单品销量达百万量级。

广东海鸭蛋一度成为焦点产品，直播开场5分钟内销量便突破100万个，整场总销量超过200万个，充分展现了地方特色农产品的市场潜力。

文｜记者 沈钊
图｜受访者提供
翻译丨曾敏
审校丨肖凯欣