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Guangzhou to build permanent IP park for 'great bay chickens'
source:羊城晚报-PEARL| 发表时间:2025-12-01 22:53

On the afternoon of November 30th, at a thematic forum of the 2025 Understanding China Conference (Guangzhou), Zhu Xiaoyi, deputy secretary-general of the People's Government of Guangzhou and deputy director of the Guangzhou division executive committee of the 15th National Games, announced that Guangzhou is preparing to build a permanent IP park centered on the "great bay chickens" (the mascots for the 15th National Games "Xiyangyang" and "Lerongrong"), turning them into permanent IPs for the Guangdong-Hong Kong-Macao Greater Bay Area (GBA).

At the forum, Zhu's keynote speech was themed "Reflections and Insights from the 15th National Games", in which he particularly responded to the public's affection for "Xiyangyang" and "Lerongrong". Zhu said, "The students from the martial arts school brought the mascots to life. They were just too cute and completely stole the show." To meet public enthusiasm, after the Games concluded, the mascots were also invited to appear at the Guangzhou International Light Festival, where the audience responded enthusiastically.

Zhu added that when the IP park is built, he hopes every visitor to the GBA will feel the lingering charm of the 15th National Games and perhaps meet the especially adorable "Xiyangyang" and "Lerongrong" in person.

广州拟打造“大湾鸡”永久IP公园

11月30日下午,在2025年“读懂中国”国际会议(广州)的专题论坛上,广州市人民政府副秘书长、十五运会广州赛区执委会副主任朱小燚透露,广州正在准备打造一个“大湾鸡”永久IP公园,让“大湾鸡”(“喜洋洋”“乐融融”)成为粤港澳大湾区的永久IP。

现场,他发表主旨演讲分享了《十五运会的启示与思考》,其中特别回应了大家对十五运会吉祥物“喜洋洋”“乐融融”的喜爱。“武术学校的孩子们把吉祥物演绎得太可爱,太出圈了。”朱小燚说,为了回应公众对吉祥物的喜爱,十五运会闭幕后,广州国际灯光节也把吉祥物请到了现场,市民热情很高。

他透露,这个IP公园打造后,希望每个人来到大湾区,都能感受到十五运会的赛后魅力,摸一摸特别可爱的“喜洋洋”“乐融融”。

文丨记者 张璐瑶
图丨记者 张瑞柠
翻译丨柯妃娟
审校丨赵凡


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