This winter, visitors to Guangdong are in for a treat. By simply scanning a QR code, travelers can access nearly 300 representative local dishes across 21 cities, 53 commercial districts, more than 2,000 duty-free stores, and over 200 time-honored brands, all integrated into interactive maps. On November 14th, the Department of Commerce of Guangdong Province officially released the Guangdong FoodMap and the Guangdong Shopping Map.

The Guangdong Food Map's first release features nearly 300 representative local dishes.After scanning the code, users can enter a dedicated page, tap the location marker beside a chosen dish, and navigate to the recommended restaurant with one click, creating a seamless journey from craving to tasting.

The maps are available simultaneously on Alipay and Meituan. On Alipay, each featured dish is accompanied by its story, from historical origins and ingredient selection to culinary craftsmanship, allowing users to appreciate the artistry behind every bite. On Meituan, the food discovery section showcases selected dishes, while the city-specific pages provide direct access to popular rankings such as Most Popular Restaurants List, Must-Eat List, Black Pearl Restaurant Guide, and Top-Reviewed Restaurants List. Users can also get the "Taste of Guangdong" coupons with a single tap.

The concurrently launched Guangdong Shopping Map provides a QR-code-accessible interface with smart location-based recommendations, helping users quickly find nearby shopping destinations. Supported by Amap, a navigation app, it enables smooth routing from online browsing to in-store visits, addressing common consumer frustrations such as difficulty finding shops or complicated routes.

According to the Department of Commerce, the next steps will include the rollout of the "Yuewei 21" city dining brand portfolio, the designation of the first batch of 30 recommended food streets, and the launch of 30 gourmet City Walk routes, further strengthening Guangdong's reputation as a leading culinary destination.

两张“地图”解锁暖冬消费新玩法

这个冬天，来广东的游客有福了！只需扫一扫二维码，全省21地市近300道地标美食、53个特色商圈、2000余家免税店、200多家老字号……全部“一图囊括”。11月14日，广东省商务厅正式发布“广东美食地图”与“广东购物地图”。

“广东美食地图”首批上线了近300道地标美食。消费者只需扫码进入专属页面，点击心仪菜品旁的定位坐标，即可一键导航至推荐门店，实现从“眼馋”到“口福”的无缝衔接。

此次地图同步在支付宝、美团双平台发布。在支付宝平台，每道美食背后都藏着一段故事——从历史渊源、食材甄选到技艺传承，让人们在品味的同时读懂匠心；在美团平台，寻味美食专区一览精选美食风采，地市专区可直达当地热门榜、必吃榜、黑珍珠、好评榜等上榜餐厅，还能一键领取“食在广东”配套优惠券。

同步上线的“广东购物地图”，搭建扫码即可接入的程序页面，实现智能定位推荐，快速发现就近消费目的地；实现无缝导航衔接，后台由高德导航软件支持服务，实现从线上选择到线下到店的顺畅衔接，解决“找店难、路线绕”的消费痛点。

省商务厅透露，下一步将推出“粤味21”城市餐饮品牌IP矩阵、首批30个特色美食集聚区及30条“City Walk”寻味线路，进一步擦亮“食在广东”招牌。

文丨记者 孙绮曼
翻译丨曾敏
审校丨王枥焓