From October 24th to 26th, Yongqing Fang, a national 4A tourist attraction, joined forces with the Chinese-style online game "Jian Wang 3" to merge the game's digital aesthetics with the district's Lingnan charm. The event offered players and visitors an immersive cultural experience, vividly epitomizing Guangdong's open, inclusive, and innovative approach to cultural tourism.

During the event, players from across China wandered through the ancient alleyways of Yongqing Fang, adorned with blue bricks and dark tiles. Visitors dressed in Hanfu or cosplaying in-game characters became a dynamic part of the scenery. An exchange student from Iran shared that although they had lived nearby for six months, this was their first time to witness such a lively scene. They expressed deep appreciation for China's long history and rich culture, noting the warmth and hospitality of everyone they encountered.

The enthusiasm and creativity of the player community stood out as a highlight. Cosplayer Xiao Wang, who cosplayed a character of "Jian Wang 3," noted that the game's offline events have drawn many long-time players. "The gaming friendship we've built over more than a decade makes us feel closer when we meet," he said. Xiao Wang, a university student in Guangzhou, expressed that the city's vibrant cultural environment has solidified his decision to stay and build his future there.

The event also featured an innovative crossover between Cantonese opera and online gaming. The Cantonese Opera Art Museum collaborated with "Jian Wang 3" to set up an interactive exhibition area. Through check-in installations and other forms, audiences could experience the charm of intangible cultural heritage (ICH) in a fun and interactive way.

永庆坊“江湖盛会”展现广东文旅多元魅力

10月24日至26日，永庆坊这座国家AAAA级旅游景区与国风网游《剑网3》联动，将数字文化的国风美学与街区的岭南风韵深度融合，为玩家与游客打造了一场沉浸式文化体验，这也成为广东文旅开放包容、创新融合的生动缩影。

活动期间，永庆坊的青砖黛瓦间穿梭着来自全国各地的玩家。身着汉服、扮演游戏角色的游客成为流动的风景。来自伊朗的留学生告诉记者：“我们住在这附近半年了，第一次来就看到这么热闹的场面，感受到中国历史很长、文化很好，大家都很热情。”

玩家社群的热忱与创意成为活动亮点。《剑网3》角色扮演者小王说，该游戏线下活动吸引了众多老玩家，十几年的游戏情谊让大家相聚时更感亲切。“这座城市的文化氛围很好”，在广州上大学的小王，如今更是坚定选择留穗发展。

活动还实现了粤剧与网游的跨界联动。粤剧艺术博物馆与《剑网3》合作设置互动展区，通过打卡装置等形式，让观众在趣味互动中感受非遗魅力。

文 | 记者 江皓轩 卢佳圳
图 | 林清石 江皓轩 部分图片由主办方与受访者提供
译丨黄宇洁
英文审校 | 赵凡