On the evening of October 22nd, the launch ceremony of the "'Discover Wonders of Guangdong': Global Promotion for Guangdong Inbound Tourism", organized by the Department of Culture and Tourism of Guangdong Province, will be held at the Canton Tower, extending a sincere invitation to visitors from around the world. Nearly 300 international travel agents and influencers from about 50 countries worldwide will immerse themselves in the charm and vitality of Guangdong's cultural and tourism offerings.

Reporters learned that the launch ceremony will take the form of a stage play, using an international narrative language to naturally convey the charm of Guangdong's cultural tourism as the plot unfolds. Three major highlights will be unveiled at the event, including the global promotional video for Guangdong's inbound tourism, the "Guangdong Inbound Tourism Guide", and the 2025 China Inbound Tourism Top Picks List, offering travelers practical guidance for their trips and travel inspiration. The ceremony will also feature four exhibition zones showcasing the cultural and tourism highlights of 21 prefecture-level cities in Guangdong, allowing international visitors to fully experience Guangdong's traditional heritage and modern trends.

According to the organizer, Guangdong serves as one of China's key hubs for inbound tourism. The upcoming "'Discover Wonders of Guangdong': Global Promotion for Guangdong Inbound Tourism" will further seize the opportunities brought by the global tourism recovery, further advancing the high-quality development of Guangdong's inbound tourism market and contributing to the construction of a world-class travel destination. Following the launch ceremony, over 100 international travel agents and influencers will embark on in-depth journeys across eight cities, including Guangzhou, Shenzhen, Shaoguan, Huizhou, and Chaozhou, through three distinctive travel routes. The natural landscapes and unique experiences along the way will further showcase the charm of "Vibrant Guangdong, Fashionable Bay Area" to the world.
诚邀国际友人来粤发现精彩
10月22日晚,由广东省文化和旅游厅主办的“‘发现精彩广东’广东入境游全球宣推”启动仪式将在广州塔举行,对世界发出诚挚邀约。届时,来自世界各地近50个国家的300位国际旅行商与旅行达人,将沉浸式感受广东文旅的魅力与活力。
记者了解到,启动仪式将通过舞台剧形式展开,以国际化的叙事语言让广东文旅的魅力在剧情推进中自然传递。广东入境游全球宣传片、《广东入境游指南》、2025心选中国入境游榜单等三大重磅内容也将同步揭晓,为游客提供游玩攻略和出行灵感。启动仪式还将设置四大展示区域,精彩呈现广东21地市的文旅特色,让外国友人充分感受广东的传统底蕴和时尚潮流。
主办方表示,广东是国内重要的入境游集散地,即将启动的“发现精彩广东”广东入境游全球宣推计划,将进一步抓住全球旅游复苏机遇,深入推进广东入境旅游市场高质量发展,助力广东世界级旅游目的地建设。启动仪式后,百位国际旅行商与达人将走进广州、深圳、韶关、惠州、潮州等8个地市,通过3条特色线路深度开启“发现精彩广东”的旅程。沿途的自然风光、新奇体验将进一步向世界展示“活力广东时尚湾区”的魅力。
文|羊城晚报记者 黎存根
译丨盛嘉
英文审校丨赵凡