In August 2025, the Chinese animated film "Nobody" grossed over 1.1 billion yuan within 20 days of release, earning a high rating of 8.6/10 on Chinese movie review site Douban. Meanwhile, the game "Black Myth: Zhong Kui" sparked global buzz at Gamescom 2025 in Cologne, Germany, with just a teaser trailer, which garnered over 7 million views on the video platform Bilibili within eight hours. The Chinese cultural sector has witnessed a "double hit," as Chinese animation and the Guochao (literally "national trend") attracted international attention.

The film "Nobody" deeply integrates traditional Chinese culture, with scene compositions inspired by classical Chinese landscape painting, costumes incorporating folk paper-cutting art, and movement designs hinting at shadow puppetry elements. For example, the "Langlang Mountain's fog" scene experimented with over 20 ink-wash rendering techniques to showcase Chinese aesthetics. The film infuses the spirit of traditional painting into modern animation, achieving innovation while preserving tradition. At the same time, its "narrative of ordinary people," focusing on the workplace struggles of the nameless monsters, resonates widely, shattering the stereotype that animation is only for young children.

The teaser trailer of "Black Myth: Zhong Kui" drew global attention at Gamescom, hitting over 7 million views on Bilibili within eight hours. Details such as Zhong Kui's official hat, architectural elements, and monster designs are all derived from traditional Chinese culture. The development team also visited historical sites and used 3D scanning to replicate architectural textures, turning traditional culture into the medium for resonance. Its theme, "Easy to catch mountain ghosts, hard to slay inner demons," sparked widespread discussion among working professionals.

The popularity of these two works is a natural result of the accumulation of Chinese animation and the Guochao, reflecting the rising strength of China's cultural and creative industry. "Nobody" was crafted by a team of over 600 people over three years, achieving "strand-level" detail in animation. The Black Myth game series has broken through AAA games development barriers; "Black Myth: Wukong" sold over 20 million copies worldwide, laying the technological and reputational foundation for "Black Myth: Zhong Kui." This demonstrates that original Chinese creations not only satisfy the domestic market but also possess international competitiveness.

《浪浪山小妖怪》票房破11亿，国漫国潮正在“出圈”

2025年8月，动画电影《浪浪山小妖怪》上映20天总票房破11亿，豆瓣评分高达8.6分；游戏《黑神话：钟馗》仅靠一支先导预告片，便在德国科隆游戏展引发全球热议，B站播放量8小时破700万。 中国文化领域迎来“双爆款”，国漫国潮成功“出圈”。

《浪浪山小妖怪》深度融合传统文化，场景构图源自传统山水画，服饰含民间剪纸艺术，动作设计暗含皮影戏元素，如“浪浪山云雾”场景尝试20余种水墨渲染方案，呈现中式美学。其将传统绘画魂融入现代动画，实现“守正创新”。同时，以“无名小妖”职场困境为切口的“小人物叙事”引发共鸣，受众广泛，打破动画“低幼化”刻板印象。

《黑神话：钟馗》先导预告片在科隆游戏展引全球热议，B站8小时播放量破700万。预告片中钟馗官帽、场景建筑细节及怪物设计均源自传统文化，团队还走访古迹用3D扫描还原建筑肌理，让传统文化成为共情载体，其“捉山中鬼易，斩心中鬼难”的主题引发职场人热议。

两部作品火爆是国漫国潮积累后的必然爆发，背后是中国文创产业实力跃升。《浪浪山小妖怪》超600人团队耗时3年打磨，技术达“发丝级”细节；《黑神话》系列则突破3A游戏开发壁垒，《黑神话：悟空》全球销量超2000万份，为《黑神话：钟馗》奠定技术与口碑基础。这证明中国原创能满足本土市场，更具备国际竞争力。

文 | 记者 彭纪宁
翻译 | 曾敏
审校 | 洪婷