On a summer evening at Dashatou Wharf, the river breeze carried the sound of guitar strings and crowd sing-along across the Pearl River. A young band performed original songs on the stage of "020 Hz" Urban Music Camp, while the audience waved their cell phone flashlights along with the melody. Warm light of lanterns from a cultural and creative market and neon lights from passing pleasure boats complement each other.

In August 2023, Yuexiu District launched the "020 Hz"brand. Over the past three years, the project has employed an innovative "government-hosted + community co-creation + market-driven"model to connect 13 cultural landmarks. For example, at Huaguo Mountain (Flower and Fruit Mountain) XR virtual studio, audiences are "transported" into the Grand Banquet of Immortal Peaches of "Journey to the West", where an AI robot dog joins a workshop ofthe intangible cultural heritage"Qiqiao" (Qixi or Qiqiao, Chinese Valentine's Day).In the Yunshan Mall of Baiyun Mountain (5A-level scenic area), rock music is played on a mountain-based stage, alongside a festive market.Inside Beijing Road Yue Chao Lou Shopping Center, Cantonese opera blended with electronic music as Hanfu-clad youths danced to the avant-garde sound.

The charm of "020 Hz" lies in transforming the "auditory economy" into tangible financial income. At Dashatou Wharf, summer concerts transformed a traditionally slow tourist season. 30 performances boosted foot traffic by 20%, increased visitor dwell time by 30 minutes, and helped elevate Guangzhou's Pearl River cruise to the top of global urban cruise vitality rankings. The Xiaomi-sponsored concert at Lumina Guangzhou saw daily footfall surge by 826%, generating over one million yuan in sales, setting a new record for any national store. Meanwhile, the "Trend Music Feast" at Yue Chao Lou Shopping Center generated more than 200,000 online mentions, and its national-stylecultural and creative market became a form of "social currency"among Gen Z.

Source:PEARL

100场音乐会开进广州老城区

夏夜的大沙头码头，江风裹挟着吉他弦音与人群合唱声，掠过珠江水面。年轻乐队在“020赫兹”城市音乐营地的舞台上演绎原创歌曲，台下游客举着手机电筒随旋律摆动，文创市集的灯笼暖光与游船霓虹交相辉映。

2023年8月，越秀区启动“020赫兹”品牌。三年来，该项目以“政府搭台+社会共创+市场运作”的创新模式，串联13处文化地标：在花果山XR虚拟影棚中，观众穿越至《西游记》蟠桃盛会，AI机械狗与非遗乞巧课堂同步登场；在白云山云山天地，山石舞台嵌入5A级景区，摇滚乐与年味市集共振；北京路粤潮楼内，粤剧混搭电子乐，汉服青年随跨界音浪起舞。

“020赫兹”的魔力在于将“听觉经济”转化为真金白银。大沙头码头借音乐市集扭转淡季困局，30场演出带动客流增长20%，游客停留时长增加30分钟，助力广州珠江游登顶全球都市游船活力指数榜首。星寰广场的小米音乐会单日客流暴增826%，销售额破百万创全国门店纪录；粤潮楼“潮音盛宴”拉动商圈传播量超20万次，国风文创市集成Z世代社交货币。

文｜记者 卢佳圳 通讯员 詹苹苹
图｜通讯员提供
翻译｜柯妃娟
英文审校｜肖凯欣