Recently, Guangdong released "the Action Plan on 'Media+' Empowering the Agricultural Market System under the 'Hundred, Thousand, and Ten Thousand Project' (2025–2027)" (the "Media+" Three-Year Action Plan), further tapping into the power of "Media+" to support the "Hundred, Thousand, and Ten Thousand Project" and accelerate the development of a modern rural industrial system in the province.

The "Media+" Three-Year Action Plan outlines eight key tasks including strengthening the synergy of "Media + Market" to promote integration with the Guangdong-Hong Kong-Macao Greater Bay Area and expand overseas markets; enhancing "Media + Culture" to foster shared value and promote creative marketing; advancing "Media + Lifestyle" to shape the countryside into an ideal place to live; deepening the integration of media and culture; boosting "Media + Branding" to help local specialties gain wider recognition; promoting "Media + Technology" to drive collaborative innovation and build a cultural data platform for agriculture, rural areas and farmers; enhancing the effectiveness of "Media + Think Tanks" to provide strong intellectual support for agricultural branding; and establishing a strategic advantage in "Media+" model to lead systematic reform of mainstream media.

Luo Hongxia, Party secretary of Xuwen County, Zhanjiang City, told reporters that Xuwen has been one of the biggest beneficiaries of the "Media + Agricultural Marketing" model. "Media outlets helped explore the historical and cultural value of Xuwen pineapples, promoted their nutritional benefits, and organized training for pineapple farmers on how to sell their produce. Most remarkably, in February 2020, at the peak of the pandemic, the Yangcheng Evening News teamed up with Pinduoduo to launch the very first livestream from a farm in China, broadcasting directly from a Xuwen pineapple field, which helped local farmers overcome a major crisis," she said.

In recent years, Guangdong's media have actively participated in building the "Father's Love Like Orchids" IP for Sihui orchids, promoted Lechang's golden nectarines in international markets, and supported the branding of specialty products like Suixi's Xianpin lychees and Huilai's abalone, pineapple, lychee, Longjiang pork knuckle, and fish balls. These continuous innovations in marketing have collectively told compelling stories of modern local specialties and contributed to a new chapter in rural revitalization across the province.

全国首个！广东开创“媒体+”助力乡村全面振兴新局面

近日，广东印发《“媒体+”赋能“百千万工程”农产品市场体系建设行动方案（2025-2027年）》（以下简称：“媒体+”三年行动方案），进一步深挖“媒体+”力量，助力“百千万工程”，加快建设广东现代乡村产业体系。

“媒体+”三年行动方案列出了八大重点任务：包括强化“媒体+市场”系统联动，推动融湾出海；加强“媒体+文化”价值共创，开展创意营销；推动“媒体+生活”交融共生，让乡村成为向往的美好之地；促进“媒体+文化”深度融合；加速“媒体+品牌”转化增效，助推“土特产”破圈出彩；深化“媒体+科技”协同创新，搭建“三农”文化数据平台；推动“媒体+智库”效能聚合，打造农业品牌的“最强大脑”；抢占“媒体+”战略高地，引领主流媒体系统性变革。

徐闻县委书记罗红霞告诉记者，徐闻就是“媒体+农产品营销”的最大得益者。“媒体对徐闻菠萝历史文化进行挖掘，对营养价值进行梳理推广，组织种菠萝的果农进行卖菠萝的培训。最难能可贵的是，在疫情最严峻的2020年2月，羊城晚报与拼多多在徐闻菠萝地里的‘中国田头第一播’，帮助徐闻菠萝走出困境。”

近年来，广东媒体参与打造四会兰花“父爱如兰”IP，助推乐昌黄金柰李高调“出海”，还有遂溪仙品荔、“惠来五宝”等市场与品牌创建，以层出不穷的营销创新，共同讲好现代“土特产”故事，助力乡村全面振兴新局面。

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