This ugly-cute toy from China is taking over the world!

Pop Mart's Labubu, with its rabbit ears, goofy eyes and nine sharp teeth, has become a global sensation. Its edgy charm has sparked overnight queues at Pop Mart shops around the world, such as in the US, Europe, Japan, and Southeast Asia.

Its popularity has transcended cultural boundaries, attracting fans from all walks of life.

From the Thai princess to Thai star Lisa, from singer Rihanna to Oscar-winning actress Cate Blanchett, all are loyal fans of Labubu. The allure of blind-box surprises, the influence of celebrity endorsements, and Generation Z's embrace of "imperfect" aesthetics have collectively transformed this Chinese creation into a global must-have.

一款来自中国的“丑萌”玩具正在接管世界！

泡泡玛特的拉布布，有着兔耳朵、傻乎乎的眼睛和九颗锋利的牙齿，在全球引起了轰动。在美国、欧洲、日本和东南亚，世界各地的泡泡玛特商店都见证了顾客通宵排队的盛况

拉布布的受欢迎程度已经超越了文化界限，吸引了各行各业的粉丝。

从泰国公主到泰国明星丽莎，从欧美天后蕾哈娜到奥斯卡影后凯特·布兰切特，都是LABUBU的忠实粉丝。盲盒惊喜的诱惑、名人代言的影响，以及Z世代对“不完美”美学的拥抱，共同将这款中国IP变成了全球必备品。

中国潮玩为何出圈？本期Ytalk为您解读。

统筹丨蒋铮
策划丨赵鹏
文丨赵鹏
出镜丨付怡
拍摄丨温泽广
剪辑丨黎杰文