Riding on the successful convening of China's "Two Sessions", the 2025 Guangdong Cultural and Tourism Work Conference was held on March 6th in Guangzhou.

Spring is in full bloom in Guangdong (Photo by Dong Tian)

At the conference, it was announced that Guangdong welcomed 874 million tourists in 2024, generating a total tourism revenue of 1.1 trillion yuan, marking year-on-year increases of 12.4% and 15.8%, respectively.

2025 Guangdong Cultural and Tourism Work Conference was held yesterday in Guangzhou

Last September, the Guangdong Tourism Development Conference was convened, where 20 key tourism projects were signed on-site, with a total investment of 54.8 billion yuan. By the end of February this year, cumulative investment reached 670 million yuan, a 43% increase compared to the end of the previous year.

Rural tourism grows in popularity

In 2024, Guangdong actively developed rural tourism. Data shows that the province received over 500 million rural tourism visitors, generating a revenue of 379.9 billion yuan, up 11% and 23% year-on-year, respectively.

Foshan Zinan village charts a new blueprint for "beautiful landscapes" (Photo by the scenic area)

Cultural and tourism industry thrives 

Throughout 2024, Guangdong continued to launch year-round cultural and tourism consumption promotion events. Notably, branded events such as "Celebrate the Chinese New Year in Guangdong" were launched. During last year's Chinese New Year, Guangdong welcomed 76.07 million tourists, achieving a tourism revenue of 69.4 billion yuan. This year saw even higher numbers, with 80.12 million visitors and a tourism revenue of 74.5 billion yuan, setting a record high for holiday periods.

Jiangmen's Kaiping Diaolou and Chikan Old Town will be developed into a world-class tourist destination (Photo by the scenic area)

Additionally, Guangdong approved 546 large-scale commercial performances last year, offered over 2 million discounted flight tickets, distributed 2.5 million discounted admission tickets, and hosted 1,422 cultural performances in scenic areas. These efforts drove 160 million self-driving trips to rural areas and tourist attractions.

Cultural heritage shines bright

Over the past year, Guangdong has deeply implemented the early Lingnan origin-tracing project, enhancing archaeological investigations and excavations at sites such as the Modaoshan site in Yunfu and the Qingtang site in Qingyuan, unearthing over 1,200 significant cultural relics. Guangdong also confirmed the "Nan'ao No. 2" as a Yuan Dynasty shipwreck. Meanwhile, the Guangdong Museum was selected as a national-level key museum jointly created by the central and local governments, and the "Chaozhou Embroidery Ancient City" was included in the second batch of demonstration zones for the protection and use of cultural heritage.

Ximen Yingge dance team performs on the streets (Photo by Zhong Zhenbin and Cai Jiahong)

 Notably, Jieyang has been exploring ways to rejuvenate Yingge dance, a traditional folk dance, which has gained widespread attention after being featured on the Spring Festival Gala and performed internationally. The city has also constructed the Yingge Cultural Center, established the Puning Nanshan Yingge Heritage Base, and hosted immersive Yingge cultural parades, attracting tourists to experience the charm of Yingge dance in Jieyang.

Artistic creation flourishes

2024 Guangdong 11th Mass Drama and Quyi Festival Award Ceremony performance (Photo by the organizer)

In 2024, Guangdong ensured that the proportion of public libraries, cultural centers, and cultural stations at or above the second level reached 86%, 94%, and 99%, respectively. It also produced a series of high-quality works, including the musical "I Am What I Am (Cantonese Version)", the dance drama "Blooming Life", the symphony "To the Light", the Hakka musical "Han Shan", and the Guangdong opera "Princess Cheung Ping·An Obsession".

Source:Lingnan on the Cloud

2024广东文旅成绩单亮眼

乘着全国两会胜利召开的春风，2025年全省文化和旅游工作会议于3月6日在广州召开。

记者从会上获悉，2024年，广东全省接待游客8.74亿人次、实现旅游总收入1.1万亿元，同比增长12.4%、15.8%。

去年9月，广东省旅游发展大会召开。大会现场签约20个重点旅游项目，总投资额548亿元，截至今年2月底，累计完成投资6.7亿元，较去年底增长43%。

乡村旅游升温

2024年，广东积极推动乡村旅游发展。数据显示，2024年，广东全省接待乡村旅游游客超5亿人次、实现乡村旅游收入3799亿元，同比增长11%、23%。

文旅产业活力迸发

2024年，广东持续开展贯穿全年的文旅促消费活动。其中，重点策划开展“请到广东过大年”等品牌活动。去年春节，全省接待游客7607万人次，实现旅游收入694亿元。今年春节，游客人数及旅游收入再创新高，接待游客8012万人次，实现旅游收入745亿元，达到历年假期最高值。

广东去年审批大型营业性演出546场，提供优惠机票超200万张、派发优惠门票250万张、开展文艺演出进景区1422场，推动1.6亿辆次自驾车进乡村和景区。

文化遗产焕发光彩

　　过去一年，广东深入实施早期岭南探源工程，加强云浮磨刀山遗址、清远青塘遗址等考古调查与发掘，出土重要文物标本1200余件；确认“南澳二号”为元代沉船；省博物馆入选央地共建国家级重点博物馆，“潮人绣古城”入选第二批国家文物保护利用示范区创建名单……

　　值得一提的是，近年来，揭阳市积极探寻英歌“焕新”之路，推动英歌登上春晚、“舞”出国门，成为备受关注的新大众文艺现象。此外，还推进英歌文化馆建设，打造普宁南山英歌传承基地，举办沉浸式英歌文化巡游活动，吸引外地游客到揭阳感受英歌魅力。

艺术创作繁荣发展

2024年，广东推动全省二级以上公共图书馆、文化馆、文化站比例达到86%、94%、99%；推出音乐剧《雄狮少年（粤语版）》、舞剧《人在花间住》、交响乐《追光》、民族音乐剧《喊山》、粤剧《帝女花·一念》等精品力作。

文｜记者 黄宙辉 黎存根 刘星彤 实习生 熊安娜 通讯员 粤文旅宣
图｜记者 刘畅（除署名外）
译｜黄宇洁
英文审校｜林佳岱