On March 2nd, Lingnan Holdings' CGZL Travel Agency hosted its first major spring tourism sales event. During the event, GZL released the '2025 Global Spring Travel Guide' (hereinafter referred to as "the Guide"), identifying four key travel trends for spring 2025: floral beauty, renewal, affordability, and rural spring experiences. According to reports, the local tourism market continues to ride the momentum of the Spring Festival holiday, ushering in a wave of off-peak travel. Spring sightseeing and outdoor excursions have become mainstream choices.

Notably, in addition to retirees—the primary group for spring travel—various factors, including International Women's Day, Arbor Day, the Qingming Festival, and the May Day holiday, are driving an increase in girlfriend getaways, corporate and union-organized tours, and student spring study trips throughout March. This year, a diverse array of high-quality global spring tourism resources is available, making the market richer in offerings and more budget-friendly than in previous years.

According to CGZL, 60% of its spring travel products feature a "flower viewing" label. Popular domestic destinations include Luoping in Yunnan, where golden rapeseed fields stretch for miles, and visitors can ride a small train through the sea of flowers. In Wuyuan's Huangling, terraced rapeseed flowers blend harmoniously with the ancient village landscape, and tourists can even take guided photography tours led by professional photographers from the Wuyuan Photography Association to capture the breathtaking scenery.

For international travel, Keukenhof Tulip Gardens in Holland transform into a vibrant sea of tulips, while in Japan, cherry blossoms bloom across the country from Okinawa to Tokyo and Hokkaido between March and May. Notably, tour prices for Japan’s cherry blossom season have dropped by 10% to 15% compared to the same period last year.

Another highlight of this year's spring travel season is the introduction of new travel routes. CGZL has refreshed nearly 40% of its 2025 spring tour offerings. For example, a newly launched in-depth tour covering both Switzerland and Germany is now available. Additionally, the Astro Ocean Cruise's"Gulangyu" will embark on its maiden voyage from Shenzhen on March 21st, heading to Miyako Island, Japan. The executive suite tickets for the cruise start at just over 3,000 yuan, drawing interest frommany family travelers.

Interviews with travel agencies reveal that nearly 70% of domestic and nearby spring tour packages now incorporate rural tourism elements, a percentage that has steadily increased in recent years. The Guide notes that compared to bustling urban landscapes, travelers are increasingly favoring countryside-themed spring trips.

Many rural spring travel routes integrate China's diverse ethnic cultures. For instance, Yunnan's ethnic village flower-viewing tours allow visitors to see villages adorned with traditional floral decorations while enjoying ethnic dance and music performances. Besides, a high-speed train tour through Guizhou includes a stop at the "most beautiful cherry blossom park on the blue planet" in Pingba, followed by an in-depth exploration of the Luodian countryside and a visit to the Bai Ku Yao ethnic village.

Source: Lingnan On the Cloud

春游大促火热开启，《2025全球赏春指南》带出四大出游关键词

3月2日，岭南控股广之旅春季首场旅游热卖会专场活动举行。活动现场，广之旅发布《2025全球赏春指南》（以下简称《指南》），用花漾、焕新、惠民、乡“春”四大关键词预测2025年春季旅游。记者了解到，本地旅游市场延续春节黄金周的热度，迎来一波错峰出游高峰，赏春、踏青游成为市场主流。

值得注意的是，除了赏春出游的主力军退休长者外，整个3月，在妇女节、植树节、清明假期、五一假期等利好因素叠加下，闺蜜游、企事业工会定制游、学生春季研学游也陆续开拔，融合了全球各地优质赏春文旅资源，令今年的春游市场供应较往年更为丰富，价格亦更为亲民。

据广之旅介绍，该社上架的春季产品中，带有“赏花”标签的旅游线路占比高达6成。国内游热门目的地如云南罗平，金色的油菜花田绵延千里，游客可乘坐小火车穿梭于花海；婺源篁岭，高山梯田油菜花与古朴的村落相映衬，游客可选择在婺源摄影协会专业摄影师的陪同指导下拍摄风光大片。

出境方面，在荷兰库肯霍夫公园，百万郁金香汇聚成色彩斑斓的海洋；在日本， 3月至5月，从冲绳到东京再到北海道，多个季节限定的赏樱打卡地吸引着全球游客，相关线路价格更比去年同期下降10%-15%。

旅游线路推陈出新是今年赏春游的又一亮点，据悉，广之旅2025年春游产品序列整体更新率接近40%。如全新的欧洲瑞士与德国双国深度联游，星旅远洋邮轮“鼓浪屿”号也将于3月21日开启深圳首航，目的地日本宫古岛，该船行政套房船票仅3000元出头，受到不少家庭游客的关注。

记者在采访中还了解到，旅行社的国内游、周边游系列春季产品中，近7成包含乡村旅游元素，并且这一占比近年来呈逐年上升趋势。《指南》提到，相比起繁华簇拥的城市景观，人们春季出游更加偏好乡村游主题。

据悉，不少乡村春游线路都会融入国内多彩的民族文化，如云南的春季民族村寨赏花线路，不同的民族用特色花卉装饰村寨，游客可参与民族歌舞表演；跟随贵州联游动车线路，在平坝赏完被称为“蓝色星球最美樱花园”的粉色樱花海后，可以再深入罗甸乡村探白裤瑶苗寨。

文｜记者 刘星彤 通讯员 官键
图｜李志强
翻译｜曾敏
审校｜赵凡