On February 18th, "Ne Zha: Demon Child Conquers the Sea" ("Ne Zha 2") surpassed a cumulative box office of 12.319 billion yuan, becoming the global box office champion for animated films. Guangdong topped the box office rankings among provinces with 1.289 billion yuan, accounting for 10.57% of the national box office. Cities like Shenzhen, Guangzhou, Dongguan, and Foshan performed outstandingly.

As the largest province in China in terms of economic size and population, Guangdong already has a solid foundation in cultural consumption and immense potential. In 2024, Guangdong's total box office reached 5.266 billion yuan, and it has ranked as the "top box office" province in the country for 23 consecutive years. It also ranked first in total moviegoer numbers and the number of screenings nationwide.

Xie Kailai, an associate researcher at the Guangdong Academy of Social Sciences, stated, "The consumer frenzy triggered by 'Ne Zha 2' has evolved into a popular cultural phenomenon, fully showcasing the potential and enthusiasm of Guangdong's cultural consumption." The long-term development of cinema infrastructure has also laid a solid foundation for Guangdong to better accommodate the massive influx of audiences drawn by "Ne Zha 2". In 2024, Guangdong built 87 new cinemas, ranking first in the country. Currently, the province has nearly 1,600 registered cinemas and over 10,000 screens, both of which are the highest in the nation.

At the Guangzhou Mei Ah Cineplex, moviegoer Mr. Huang shared, "I rarely choose to watch animated films during the Chinese New Year, so I missed 'Ne Zha 2'. Then, my colleague recommended it to me. I feel it was great." The cinema manager, Mr. Lu, mentioned that on weekdays, the number of moviegoers approaches 2,000, while on weekends, it nearly reaches 4,000. Guangdong's movie consumption market has been further activated by the large number of people returning to work, with the box office surpassing 1 billion yuan.

"Ne Zha 2" has not only boosted the movie market but also sparked a surge in sales of IP-related merchandise. In Guangzhou, several brand stores saw their "Ne Zha 2" products sold out as soon as they were launched. The sales of Pop Mart's blind box figurines exceeded 10 million yuan, with pre-sale dates already scheduled until June 2025. In Dongguan, Guangdong Henglitai Crafts Co., Ltd. reported that its order volume has increased by 5 to 10 times compared to before the festival, and the company is working overtime to produce related products.

Source: Lingnan on the Cloud

广东拿下《哪吒2》票房第一：特效与周边引爆热潮

2月18日，《哪吒之魔童闹海》（《哪吒2》）累计票房突破123.19亿元，成为全球动画电影票房冠军。广东以12.89亿元位居票房省份榜首，占全国票房的10.57%。深圳、广州、东莞和佛山等城市表现突出。

作为全国经济体量、人口规模第一大省，广东本就拥有深厚的文化消费基础和巨大潜力。2024年，广东总票房达到52.66亿元，连续23年蝉联全国“第一票仓”，总观影人次和放映场次也位居全国第一。

广东省社科院副研究员谢开来表示：“《哪吒2》引发的消费热潮已经演变为大众化的文化现象，充分显示了广东文化消费的潜力和热情。”影院基础设施的长期建设也为广东更好接住《哪吒2》的“泼天流量”奠定了基础。2024年，广东新建87家影院，居全国首位，截至目前，全省在册影院近1600家，银幕数量超过1万块，均位居全国第一。

在广州美亚IMAX影城，影迷黄先生表示：“以往春节期间很少选择看动画电影，错过了《哪吒2》，同事推荐后特地来补打卡，今天看完感觉特别棒。”影院经理陆经理介绍，工作日观影人数接近2000人，周末接近4000人。广东的电影消费市场因大量返岗人群而得到进一步激活，票房突破10亿元。

《哪吒2》不仅带动了电影市场，也带动了IP衍生品的热销。广州多家品牌店的《哪吒2》周边产品一经上线便售罄，泡泡玛特的手办盲盒销售额突破千万元，预售日期已排至2025年6月。东莞的衡立泰工艺品有限公司订单量比节前增加了5-10倍，正在加班加点生产相关产品。

文｜记者 黄婷 实习生 吴淑君
图｜受访者供图
译｜林佳岱
英文审校｜洪婷