From January 22nd to 23rd, which marks the "Little New Year" in the Chinese calendar for both the north and south of China, various lantern fairs across the country have already begun to "light up." According to data from Meituan Travel, since the beginning of this year, the search popularity for "lantern fairs" And "temple fairs" has increased by 184% year-on-year. The top 10 cities for searches are Zigong, Beijing, Shanghai, Shenyang, Shenzhen, Chengdu, Tianjin, Zhuhai, Nanjing and Datong.

The 31st Zigong International Dinosaur Lantern Show, a"national-level intangible cultural heritage project," has been in session for several days. The fair uses traditional craftsmanship such as silk frame shaping and binding skills to display 12 extra-large lantern groups, seven large lantern groups, and over 200 medium and small lantern groups. The popular lantern group "Bai Suzhen (White Snake) and Xiaoqing" has become a must-visit spot for tourists. By January 23rd, nearly 90,000 tickets for the Zigong Lantern Fair had been sold on Meituan.

Notably, The Greater Bay Area Lantern Fair made its debut this year.

According to the fair's organizer, it connects three scenic spots, Puzhou Garden, Nansha Tianhou Palace Scenic Area,and Coastal Park. Collaborating with over 1,000 intangible cultural heritage artisans from Zigong, it features 218 lantern scenes and over 10,000 colorful lanterns. The fair runs from January 22nd to March 30th, spanning 68 days with a main tour route of 3.3 kilometers.

"The fair is the largest in terms of area, Number of lantern groups, duration, and participating cities in China. Tens of thousands of tickets have been pre-sold on platforms like Meituan, with the main audience being users from the Guangdong-Hong Kong-Macao Greater Bay Area, especially families and multi-generational households, which account for 70% of the visitors", said the organizer. According to data from Meituan Travel, since January, The search volume for the Greater Bay Area Lantern Fair has increased 19 times compared to the previous period.

The Tangshan Nanhu Spring Festival Lantern Fair also lit up on January 22nd. This year's fair consists of three major sections,"Chinese New Year Flavor," "Chinese Miracles," And "Chinese Myths." the "Chinese New Year Flavor" section features intangible cultural heritage paper-cutting elements, Creating large lantern groups such as a 300-meter-long "Tangshan Scroll" And "Phoenix Welcoming New Year." in the first three days of ticket sales on Meituan and other platforms, sales data increased by over three times compared to last year.

As the Chinese New Year approaches, Netizens are also engaging in friendly competition on social media, sharing popular lantern fairs in their local areas.

Meituan Travel has launched an online event for the national Chinese New Year celebrations, covering various unique lantern fairs and temple fairs across China, and offering ticket discounts as low as 50% off.

Source: Lingnan On the Cloud

迎首个“非遗”中国年，美团上大湾区灯会热度环比上涨19倍

1月22日和23日，是北方和南方的农历“小年”，西安城墙新春灯会、唐山南湖春节灯会等各地灯会已陆续“亮灯”。美团旅行数据显示，今年1月以来，“灯会”“庙会”相关搜索热度同比增长184%，TOP10搜索城市分别是：自贡、北京、上海、沈阳、深圳、成都、天津、珠海、南京、大同。

各地灯会、庙会精彩纷呈。作为“国家级非遗项目”，第31届自贡国际恐龙灯会已开幕多日，景区采用丝架造型、捆扎技艺等传统工艺，展示了12组特大型灯组、7组大型灯组与200余组中小型灯组，网红灯组《青城双姝》更是成为游客的热门打卡项目。截至1月23日，美团App上自贡灯会门票已售出近9万张。

值得一提的是，今年，粤港澳大湾区灯会首次亮相。

据景区相关负责人介绍，大湾区灯会串联起蒲洲花园、南沙天后宫景区、滨海公园三个景区，联动自贡一千多名非遗工匠，展示218组灯景和超过1万盏彩灯。灯会自1月22日至3月30日，展期长达68天，主游线3.3公里。

“我们算是国内占地面积最大、灯组最多、展期最长、参与城市最多的灯会。门票在美团等平台预售出去的就有数万张，主要客群是粤港澳的用户，其中以家庭亲子、三代同堂为主的占比达到70%。”上述负责人说。美团旅行数据显示，1月以来，粤港澳大湾区灯会相关搜索热度环比增长19倍。

唐山南湖春节灯会同在22日亮灯。据景区介绍，今年灯会由“年味中国、奇迹中国、神话中国”三大板块构成，其中“年味中国”以非遗剪纸为元素，绘制成300米长唐山画卷、丹凤迎春等大型灯组，灯会发售前3天在美团等平台的销售数据同比去年上涨超3倍。

“北京千灯夜，各种非遗花灯造型超级漂亮，在温榆河公园提前感受年味儿”“2025秦淮灯会，推荐赏灯citywalk路线”……春节临近，网友也在社交网络上开启本地热门灯会的大型比拼。

记者注意到，春节假期，美团旅行策划推出全国新春年俗盛会线上活动，涵盖各地特色灯会、庙会，同时推出低至五折的门票优惠活动。

文｜记者 沈钊
图｜受访者供图
翻译丨赵凡
审校丨林佳岱