The 2025 Spring Festival will be the first one after its inscribing as UNESCO Intangible Cultural Heritage of Humanity. In preparation for the festival, various consumption seasons, goods fairs, and "old-for-new" exchange activities have already begun. In Guangzhou, whether it's ongoing or upcoming events, you can find elements of folk customs and intangible cultural heritage products everywhere.

On January 20th, the exhibition for the Chinese New Year of the Snake opened at Guangzhou Taikoo Hui. For this Spring Festival exhibition, guangzhou Taikoo Hui specially selected Cantonese opera, a gem of Lingnan culture, and partnered with Guangdong Pearl River Film Group and Zeng Xiaomin, the director of the Guangdong Yueju Opera Theater. Together, they created a Cantonese opera cultural-themed exhibition. Through various media forms of visual expression, the exhibition showcases the collision and fusion of the audiovisual aesthetics of the Cantonese opera film "White Snake" and Lingnan opera art.

Young artist Wu Ming was invited to design the exhibition space. With his creative vision, the South Glass Box on Level 3 of Taikoo Hui was transformed into a Cantonese space filled with the beauty of Eastern artistic expression. Through a clever combination of real and virtual elements in the spatial design, wu Ming vividly recreated scenes from the film "White Snake." Additionally, the exhibition incorporated various visual images, exquisite costumes, interactive Cantonese opera songs, as well as precious point-cut jade jewelry used in opera stages and film manuscripts, allowing the public to engage in a deep dialogue with the splendid history of Cantonese opera spanning several centuries.

Guangzhou Grandbuy is focusing on the first "Intangible Cultural Heritage Spring Festival" by creating cultural experiences that are rich in traditional characteristics. At the Grandbuy Beijing Road store, the New Year installations feature the Chinese knot as a cultural and tourism key, allowing customers to not only purchase New Year goods but also experience various intangible cultural heritage activities. In the Huanshi East business circle, guangzhou Friendship Group is hosting the "New Year Goods Festival," where the "Joyous New Year Lantern Display" will soon shine, symbolizing a prosperous and vibrant celebration of the new year.

In Tianhe District, a key cultural checkpoint at Link Plaza Tianhe has also been set up. The southwest corner of the Pingchuan Night Lane outdoor street area has creatively added several check-in spots themed around Cantonese culture, featuring elements such as "Guangzhou" And "Yuejiangyuedian (The more you speak Cantonese, the better)". From January 15th to January 27th, the plaza has teamed up with the nearby Xiancun Street and the Four Blessing Gods IP to host the "Joyful Spring Festival Market Events." the market features various stalls offering traditional folk snacks, intangible cultural heritage crafts, unique goods, and fun games. It's a vibrant fusion of national style, national trends, and the flavors of the Chinese New Year.

During the Spring Festival, consumers have an even stronger desire for surprises, and the traditional "staple items" for New Year goods are no longer the only focus. An increasing variety of global foods are now appearing on supermarket shelves in Guangzhou. Particularly noteworthy is the arrival of numerous shipments of Chilean cherries. Unlike in previous years when the premium JJJ-grade Chilean cherries were priced at nearly 200 yuan per kilogram, this year, they have been dramatically reduced to 53.8 yuan. Prices for cherries of all grades have generally dropped by over a third compared to last year. The cherry, once seen as a luxury item, has now become one of the most popular New Year goods recently.

Source: lingnan On the Cloud

非遗成节前消费“第一把火”

2025年春节是成功申遗后的第一个春节，节前各种消费季、年货节、以旧换新活动已经启动。在广州，无论是“进行时”还是“将来时”的活动，都能找到民俗活动、非遗产品的身影。

1月20日，广州太古汇“粤韵新话”乙巳蛇年新春展开幕。此次新春展，广州太古汇特别选择粤剧这一岭南文化瑰宝，携手广东珠影影视制作有限公司与广东粤剧院院长曾小敏，共同打造粤剧文化主题展，通过多元媒介的视觉表达，展现粤剧电影《白蛇传·情》中影视视听美学与岭南戏曲艺术的碰撞与交融。

青年艺术家吴鸣受邀为该主题展布展，太古汇L3层南玻璃盒在他的巧思下，被打造成一座充满东方写意之美的“穿粤”空间，通过虚实结合的空间设计手法，生动还原了《白蛇传·情》中的电影场景。同时，展览结合多个视觉影像、戏服华裳、趣味粤歌互动以及珍贵的点翠戏剧舞台珠宝和电影手稿，为公众开启了一场与粤剧数百年璀璨历程的深入对话。

广百聚焦首个“非遗春节”打造了极具传统特色的文化体验活动。在广百北京路店，新春装置以中国如意结为文旅钥匙，顾客置办年货之余就能感受各种非遗活动。在环市东商圈，广州友谊举办的“花漾年货节”，“喜巳迎春灯笼阵”即将闪亮登场，寓意红红火火庆新年。

在天河区，天河领展广场的新年氛围打卡点也已就位，户外街区平川夜巷的西南角别出心裁地增设带有 “广州”“粤讲粤掂”多个广府文化打卡点。1月15日至1月27日，商场还联动周边冼村街道和四喜财神IP举办喜乐新春·好市发生市集，集民俗美食小吃、非遗手工艺、特色好物及趣味游戏等各类特色摊位，一场国风国潮与年味结合的市集在平川夜巷上演。

新春佳节，消费者对惊喜感有着比以往更为强烈的追求，年货也不再拘泥于传统的“老几样”，越来越多的全球食品出现在广州超市货架上。特别是随着一船又一船的智利车厘子海运到港，往年动辄近百元一斤的JJJ级智利车厘子，今年价格被打到了26.9元/斤，各个级别的车厘子价格较去年普遍下调三分之一以上。撕掉了贵族标签的车厘子成为近期最受欢迎的年货之一。

文｜记者 许悦
图｜受访者提供
翻译｜林佳岱
审校｜赵凡