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云上岭南 Lingnan on the Cloud
Guangzhou's Lingnan Flower Market: a multitude of New Year flowers on the market
来源:羊城晚报-云上岭南 作者:马思泳、陈秋明 发表时间:2025-01-11 22:40

With over half a month until the Spring Festival, the Lingnan Flower Market in Liwan District, Guangzhou, a major national wholesale and retail flower market, has already entered its New Year flower sales season. Each year, new varieties of New Year flowers are often one of the highlights. Although the number of new products appearing in the Lingnan Flower Market this year is not large, there is still novelty to be found.

Yunnan Xin'an Agricultural Science & Technology Co., Ltd., a flower company that has been cultivating wintergreen for many years, attempted to research and develop a new variety called "Hongyun Zhu" last year, which officially hit the market during this year's New Year flower sales season. "Hongyun Zhu" has fruits similar to wintergreen but is distinct from it, with larger, emerald green leaves and red fruits that have finer black spots at the tips, resembling small red beads.

Similarly bearing red fruits, "Mantanghong" and "Huangjin Wanliang" are common varieties of Chinese New Year flowers in previous years. To enhance the overall aesthetics of the Chinese New Year flowers, Jingspace Garden from Qingyuan, Yingde, has transformed "Mantanghong" and "Huangjin Wanliang" into potted miniatures, incorporating Yingde's specialty—Yingde stone—as well as decorative pieces such as birds and deer.

Quan Zhenjuan, who has been in the flower business for over 30 years and is the person in charge of Guangzhou Li Da Long Flower Co., Ltd., stands out each year with her imported flower varieties in the Lingnan Flower Market. Her shop is filled with flowers from around the world, including peony chrysanthemums from Malaysia, large swallow flowers from Kenya, red willows from Iran, king proteas from South Africa, and hydrangeas from the Netherlands, all known for their beautiful shapes and bright colors.

According to Quan, although this year's orders came in later than usual, imported flowers still hold their competitive edge. "Imported flowers offer a diverse range and are popular among New Year flower enthusiasts. Recently, the order volume has been increasing, with some coming from the Hong Kong, Macao, and Taiwan regions."

Regarding the market for Chinese New Year flowers, Quan says she is still in a wait-and-see mode but remains optimistic, "After all, the Spring Festival comes once a year, and I believe customers are willing to buy New Year flowers for the holiday." Currently, Quan is preparing to launch the Dutch golden dewdrops, which were popular among customers in previous years and expects them to arrive next week.

Ms. Huang, who has been doing business in the Lingnan Flower Market for over 10 years, mainly deals in direct sales of phalaenopsis orchids from her own flower base. In the past, her shop was located inside the market. To expand her customers, she proactively rented a shop at the market entrance, "hoping to attract more customers at this location." Ms. Huang, who is busy wrapping flowers for customers in her shop, revealed that next week she plans to introduce the popular "Apple Red" phalaenopsis orchids, offering customers a variety of choices.

"Given the relatively conservative market for New Year flowers, flower merchants are facing challenges. However, most merchants are still actively preparing for Chinese New Year flower sales next week," observed He Yong. This year, merchants at the Lingnan Flower Market have received numerous orders from the Hong Kong, Macao, and Taiwan regions, with the market for Chinese New Year flowers in these areas being more optimistic than in previous years.

Source: Lingnan On the Cloud

走访广州岭南花卉市场:多品类年宵花上市

距离春节还有半个多月时间,位于广州市荔湾区的岭南花卉市场是全国大型花卉批发零售市场,这里早已进入了年花销售季。每年,年宵花新品往往是亮点之一,今年出现在岭南花卉市场的新品虽然不算多,但也有新意。

培植冬青多年的花卉企业云南新桉农业科技有限公司在去年尝试研发培植新品“鸿运珠”,在今年年花销售季正式上市。“鸿运珠”果实类似冬青,但又区别于冬青,其叶片较大、翠绿,红色果实尾部黑点更细,果实如红色小珠。

同样结出红色果实的“满堂红”“黄金万两”是往年年宵花常见品类,为了让年宵花整体造型更为美观,来自清远英德的景空间园艺将“满堂红”“黄金万两”等打造为盆栽小景,加入英德特产——英德石,还有小鸟、小鹿等摆件。

经营花卉生意30多年的全振娟是广州利达龙鲜花有限公司负责人,每年,她的进口花卉品类在岭南花卉市场可谓一枝独秀。来自马来西亚的牡丹菊、肯尼亚的大飞燕、伊朗的红柳、南非的帝王花、荷兰的绣球……在全振娟的店铺,摆满了来自全球多地的花卉,造型美观、颜色鲜艳。

在全振娟看来,今年的订单虽然比往年来得迟,但进口花卉依旧有竞争力。“进口花卉品类较为多元,也是年宵花的热门品类,最近订单量在不断增加,其中有部分是港澳地区的订单。”

对于年宵花行情,全振娟说,还处于观望状态,但依旧抱着积极心态应对,“毕竟春节每年一次,相信客户也愿意买年花过节。”目前,全振娟准备上市往年深受客户欢迎的荷兰串串金,预计下周到货。

在岭南花卉市场做生意10多年的黄小姐主要经营自家鲜花基地直销的蝴蝶兰,往年,她的店铺位于市场内部,为了扩大销路,她主动在市场路口租了店铺,“希望在路口能吸引更多客户。”在店铺忙前忙后为客户包裹花卉的黄小姐透露,下周,她准备上市热销款的“苹果红”蝴蝶兰,为客户提供多样选择。

“在年花行情相对保守的情况下,花商比较艰难。但大部分花商仍然积极应对,准备在下周冲刺年宵花销售。”据何永观察,今年,岭南花卉市场的商户接到不少来自港澳台地区的订单,港澳台地区的年宵花行情比往年更乐观。

文|记者 马思泳
图|记者 陈秋明
翻译丨赵凡
审校丨王枥焓