The 136th Canton Fair is scheduled to open in Guangzhou from October 15th to November 4th, organized into three phases, while the online platform will continue to operate as usual.

This year's Canton Fair features three phases, each focusing on themes of "advanced manufacturing," "quality home life," and "better life," welcoming new forms of productive capacity. More than 30,000 enterprises are participating in the offline exhibition, including approximately 29,400 from the export sector, an increase of nearly 800 compared to the previous edition. There has been a significant emergence of new companies, products, technologies, and business models, with nearly 4,600 new exhibitors. There are more than 8,000 enterprises that hold titles such as national high-tech enterprises, specialized and sophisticated small and medium enterprises, and manufacturing single champions, marking a growth of over 40% from the last fair.

At this year's Canton Fair, around 3,600 enterprises focus on themes related to "new three (new energy vehicles, lithium batteries, and photovoltaic modules)," digital technology, and intelligent manufacturing. More than 14,000 enterprises have their own brands, while over 18,000 enterprises have obtained various international certifications. The exhibition will showcase 1.15 million new products, 1.04 million green products, and 1.11 million products with independent intellectual property rights, all of which represent significant growth compared to the previous session.

This year's Canton Fair online platform has optimized 18 features and introduced virtual digital humans for the first time, along with a newly launched APP. The scale of online participation is larger than ever, with approximately 48,000 enterprises showcasing around 3.75 million products. Both the number of enterprises and products have increased by 60% and 50% respectively compared to the previous edition, setting new historical records.

Chu Shijia, the director of the China Foreign Trade Centre under the Ministry of Commerce, stated that based on indicators such as the volume of pre-registrations from foreign purchasers, hotel bookings, and flight reservations, the number of foreign purchasers attending the 136th Canton Fair is expected to remain stable while the quality improves.

First, there has been a strong enthusiasm for pre-registration among purchasers. As of October 9th, a total of 125,000 foreign purchasers have pre-registered. Among them, 75.7% are from countries involved in the Belt and Road Initiative, 20% are from BRICS nations, 17.7% are from OECD member countries, 16.4% are from RCEP member countries, 13.4% are from Middle Eastern countries, and 12.5% are from European and American countries.

Second, the sources of purchasers are diverse. The pre-registered foreign purchasers come from 203 countries and regions. In terms of industry categories, the highest numbers of pre-registered foreign purchasers are from the electronics and home appliances sector, machinery, textiles and garments, consumer goods, and building materials.

Third, there has been a continuous increase in large businesses participating. A total of 223 enterprises from the global top 250 retailers and other major businesses from various countries and regions have confirmed their participation, marking a 24% increase compared to the same period last year. It is expected that the number of large businesses attending this time will surpass 300 for the first time. Notable enterprises that have registered to attend include Walmart and DG from the United States, Auchan and Carrefour from France, Tesco and Kingfisher from the UK, Metro AG and Rewe from Germany, Daiso and Nitori from Japan, Lulu from the UAE, Arzum from Turkey, The Warehouse from New Zealand, and Havan from Brazil.

Fourth, foreign business organizations actively participate. A total of 121 foreign business groups have confirmed their attendance, including the Detroit Chinese Business Association, the Mexico-China Chamber of Commerce and Technology, the Brazil Chinese General Chamber of Commerce, the French Chamber of Commerce and Industry in China, the Egyptian Automobile Manufacturers Association (EAMA), the Thai-Chinese Chamber of Commerce, and the Victorian Chamber of Commerce and Industry in Australia. This represents a 12% increase compared to the same period last year. Among the new foreign groups attending are the West London Chamber of Commerce, the Russian National Association for Builders, and the Chamber of Commerce and Industry of Romania.

第136届广交会将至，线下展参展企业超3万家

第136届广交会将于10月15日至11月4日在广州分三期举办，线上平台继续常态化运营。

本届广交会三期分别聚焦“先进制造”“品质家居”“美好生活”题材，广纳新质生产力。线下展参展企业超3万家，其中出口展企业约2.94万家，比上届增加近800家。新企业、新产品、新技术、新业态大量涌现。新参展企业近4600家。拥有国家高新技术、专精特新“小巨人”、制造业单项冠军等称号的企业8000多家，比上届增长超过40%。

本届广交会上，“新三样”、数字技术、智能制造相关题材企业约3600家，拥有自主品牌的企业14000多家，通过各类国际通行认证的企业18000多家。现场将展出新品115万件、绿色产品104万件、自主知识产权产品111万件，均比上届明显增长。

本届广交会线上平台共优化18项功能，首次推出虚拟数字人，全新推出广交会APP。本届线上参展规模更大，目前共有约4.8万家企业上传展品约375万件，企业数和展品数分别比上届增长60%和50%，均创历史新高。

商务部中国对外贸易中心主任储士家透露，目前，从境外采购商预注册量、酒店预订量和航班预订率等指标看，第136届广交会境外采购商到会有望“量稳质升”。

一是采购商预注册踊跃。截至10月9日，已有12.5万境外采购商预注册。其中，共建“一带一路”国家占75.7%，金砖国家占20%，经合组织成员国占17.7%，RCEP成员国占16.4%，中东国家占13.4%，欧美国家占12.5%。

二是采购商来源广泛。预注册的境外采购商来自203个国家和地区。从行业类别看，电子及家电类、机械类、纺织服装类、日用消费品类、建材类等行业的境外采购商预注册人数位居前列。

三是大商持续增长。已有223家全球零售250强和各国各地区大商确认组团参会，较上届同期增长24%，预计本届到会大商将首次突破300家。已报名确认参会的头部企业有美国沃尔玛、DG，法国欧尚、家乐福，英国特易购、翠丰，德国麦德龙、雷弗，日本大创、似鸟，阿联酋Lulu，土耳其阿尔祖姆，新西兰The warehouse，巴西哈万等。

四是境外工商团体参会积极。已报名确认组团参会的境外工商团组有底特律中国商会、墨西哥中国商业科技商会、巴西中国工商总会、中国法国工商会、埃及汽车协会、泰国中华总商会、澳大利亚维州工商会等121家，较上届同期增长12%。其中，新增的境外团组有西伦敦商会、俄罗斯国家建筑商协会、罗马尼亚工商会等。

文丨记者 孙绮曼
翻译丨林佳岱
英文审校丨赵凡