The 2024 South China Book Festival and Yangcheng Book Fair will officially open tomorrow. On August 15^th, one day before the opening, reporters got a peek at the main venue at Pazhou.

This year's book festival stands out with its enhanced focus on "internationalization," "integration of culture and tourism," and "platform building." For the first time, a special exhibition commemorating the 100^th anniversary of Jin Yong's birth and a digital publishing section will be featured, offering high-quality reading content and diverse cultural activities combined with reading.

Notably, the layout of this year's exhibition spaces is more open and spacious, offering visitors an improved experience. The aesthetic design of the exhibition areas is more modern and stylish, with the main venue of the Yangcheng Book Fair adorned primarily in purple, resembling a sea of flowers—dreamlike and vibrant—adding a stunning visual appeal to the festival.

Stepping into the French Pavilion , visitors are greeted by elements of the French flag and a miniature Eiffel Tower, a nod to the "China-France Cultural Spring. " This display reflects the richness and romance of French culture. A selection of French-related books is being showcased, including works that have won the prestigious Fu Lei Translation and Publishing Award , as well as over a hundred books translated from French-speaking countries.

According to Wu Zhenhua, the director of the French Pavilion, the space is divided into five sections: "Discover France," "Flavors of France," "Charming France," "French Architectural Art," and "Sports and Recreation. " These areas highlight the China-France cultural exchange through literature, gastronomy, art, and travel.

"In general, book fairs are seen as places to showcase books. However, to immerse visitors in France's cultural ambiance, we've invited the French fashion design school ESMOD to display trendy clothing designs. Throughout the festival, there will also be tastings of French ice cream, bread, and wine," Wu said.

Wu also noted that the recent Paris Olympics has sparked a surge in interest in French tourism, and suggested that visitors "tour" France at the book festival to experience the country's unique romance and cultural allure.

Besides, in the Yangcheng Book Fair exhibition area, purple flooring combined with blue wave-like decorations above the stands evoke the tranquil beauty of Lingnan's mountains and rivers, with flowers and green lawns scattered throughout.

"This exhibition reflects the seamless blend of Guangzhou's thousand-year history and cultural landscape, creating a 'Flower City Study' environment for readers," said Qiu Shiwen, the director of the exhibition area. The sections will feature themes such as intangible cultural heritage, traditional Chinese medicine, and children's animation. In addition, cultural events with renowned authors such as Ge Liang, Cai Chongda, and Ye Jianqiang will be held throughout the festival.

Source :Yangcheng Evening News

提前探营2024南国书香节：展区设计焕新升级

2024南国书香节暨羊城书展今日开幕。8月15日，在书香节开幕前一天，记者提前探营了琶洲主会场。

相较往届，今年书香节最大的特色是进一步强化“国际范”“文旅融合”“平台搭建”三大特色优势，并首设“金庸百年诞辰纪念”特展和数字出版展区，供给高品质阅读内容和“阅读+”多元文化活动。

值得一提的是，今年书香节各展区空间布局更为疏朗，市民逛展体验更佳，展区美学设计也更为新潮、时尚，尤其是以紫色为主调的羊城书展主会场，形同花海，如梦似幻，成为了南国书香节上一道亮丽的风景线。

走进法国馆区，融合法国国旗元素和中法文化之春的埃菲尔铁塔映入眼帘，展现出法国文化的多元与浪漫。一批批与法国相关的出版书籍正在“上架”，其中既有历届傅雷翻译出版奖的获奖作品，也有从法语国家引进出版的过百种图书。

据法国馆负责人吴振华介绍，法国馆内分为“遇鉴法兰西”“舌尖上的法国”“魅力法国”“法国建筑艺术”和“体育运动”5个展区，从文学、美食、艺术、旅游等维度体现中法文化交流。

“在我们普遍认知里，书展一般是展示图书的场所，为了让民众能够体会到法国全方位的文化氛围，我们还邀请了法国高等服装设计学院ESMOD参展，展示时尚潮流的服装设计。展会期间还有法式冰淇凌、法式面包、红酒等美食品鉴活动。”

吴振华表示，近期结束的巴黎奥运会掀起法国旅游热潮，读者们不妨在书香节中“游”法国，感受法国独有的浪漫风格和文化魅力。

而在羊城书展展区，紫色地板与展架上方的蓝色波纹装饰点缀出“云山珠水”的岭南山水意境，草坪和鲜花随处可见。

“展区体现了广州千年城脉、文脉的山水相融，为读者营造出‘花城书房’的阅读环境。”该展区负责人邱世文告诉记者，各板块分别围绕非遗艺术、中医文化、儿童动漫等主题打造，同时还将举办葛亮、蔡崇达、叶健强等名家文化活动。

文｜记者 孙磊 梁善茵
图｜记者 钟振彬 实习生 阮凯
译｜赵凡
英文审校｜王枥焓