On July 25th, a media briefing on Guangdong's cross-border e-commerce was held in Guangzhou. The event highlighted that Guangdong's cross-border e-commerce trade soared from 11.3 billion yuan in 2015 to 843.3 billion yuan in 2023, with an average annual growth rate of 71.4%. This sector now accounts for over 10% of the province's total foreign trade and more than one-third of the national cross-border e-commerce trade. In the first half of 2024, Guangdong's cross-border e-commerce trade reached 427.34 billion yuan, significantly supporting the province's overall foreign trade.

Why has Guangdong achieved such remarkable success in cross-border e-commerce?

First, Guangdong leads the development of a policy support system.

In recent years, the Department of Commerce of Guangdong Province has led the development of a comprehensive policy support system for cross-border e-commerce, with initiatives such as 10 policies for high-quality development of cross-border e-commerce, 8 policies for high-quality development of B2B, 11 policies for high-quality development of overseas warehouses, and 12 policies for the continuous and stable development of cross-border e-commerce. These all-encompassing measures have propelled the growth of the sector.

Second, Guangdong strengthens the construction of comprehensive pilot zones.

Guangdong has successfully achieved province-wide coverage of comprehensive pilot zones for cross-border e-commerce. It supports Guangzhou and Shenzhen in becoming international hubs for cross-border e-commerce and promotes Jieyang and Shantou in eastern Guangdong as new growth centers. Guangzhou, Shenzhen, and Foshan each have cross-border e-commerce trade exceeding 100 billion yuan annually, while Dongguan, Zhuhai, Huizhou, and Shantou each have trade volumes reaching 10 billion yuan.

Third, Guangdong empowers the "cross-border e-commerce + industrial belt" development model.

In terms of fostering leading cross-border e-commerce enterprises, companies like SHEIN, representing billion-yuan-level enterprises, are driving the digital transformation and upgrading of nearly 5,000 clothing manufacturing enterprises. Over ten listed cross-border e-commerce companies, such as Sailvan Times and SFC Electronics, focus on niche sectors like apparel and consumer electronics, pushing for brand globalization.

In terms of e-commerce investment attraction, Guangdong targets global leading e-commerce platforms, with 23 leading platforms including Alibaba, JD.com, Douyin, Amazon, Shopee, and Lazada establishing regional headquarters in the province.

To strengthen international cooperation, Guangdong leverages e-commerce to promote industrial globalization, organizing industrial belt enterprises to visit Indonesia, Singapore, Malaysia, and other countries to collaborate with local e-commerce platforms and explore the Southeast Asian market.

In terms of promoting industrial integration, Guangdong has held four "Cross-Border E-Commerce + Industrial Belt" matchmaking events in cities like Shenzhen, Shantou, Zhongshan, and Yangjiang, facilitating nearly 1,000 industrial belt enterprises in connecting with seven major cross-border e-commerce platforms, including SHEIN and Amazon, and nearly 100 service providers. This initiative drives industrial globalization and secures overseas orders. In 2023, the province exported various light industrial products worth 290 billion yuan through cross-border e-commerce, an 11% year-on-year increase.

To date, Guangdong has six international mail exchange bureaus and 17 international express supervision centers. The province handles over half of the nation's international and Hong Kong-Macau-Taiwan express business, processing more than 120,000 international parcels per hour.

Guangdong is accelerating the global deployment of overseas warehouses, cultivating 30 provincial-level public overseas warehouses. As of now, Guangdong has built a total of nearly 6 million square meters of various overseas warehouses worldwide.

Source :Lingnan on the Cloud

今年上半年，广东跨境电商进出口超4200亿元！

7月25日，广东跨境电商专题媒体通气会在广州举行。广东跨境电商进出口从2015年的113亿元跃升至2023年的8433亿元，年均增速高达71.4%，占全省外贸总量超10%，占全国跨境电商进出口比重超过1/3。2024年上半年，全省跨境电商进出口达4273.4亿元，有力支撑外贸大盘。

广东为何能够在跨境电商方面取得这样的成绩？

一是广东牵头构建跨境电商政策支撑体系。

跨境电商高质量发展10条、B2B高质量发展8条、海外仓高质量发展11条、跨境电商持续稳定发展12条……近年来，广东省商务厅牵头构建跨境电商政策支撑体系，以全方位服务举措推动跨境电商发展。

二是强化跨境电商综合试验区建设。

广东成功实现跨境电商综试区全省全覆盖，支持广州、深圳建设跨境电商国际枢纽城市，粤东揭阳、汕头等打造跨境电商新增长极。广州、深圳、佛山3市年跨境电商进出口超千亿，东莞、珠海、惠州、汕头4市规模达百亿。

三是赋能推进“跨境电商+产业带”发展模式。

在培育跨境电商链主企业方面，以希音为代表的千亿级跨境电商企业，带动近5000家服装制造企业数字化转型升级。赛维时代、三态电子等10余家跨境电商上市企业，聚焦服饰、消费电子等细分领域，推进品牌出海。

在电商招商引资方面，瞄准全球龙头电商平台招引，阿里、京东、抖音、亚马逊、虾皮、来赞达等23家龙头平台均在粤设立地区总部。

为加强国际合作，依托电商带动产业出海，广东组织产业带企业赴印尼、新加坡、马来西亚等地，与当地电商平台对接合作，开拓东南亚市场。

在促进产业对接方面，广东在深圳、汕头、中山、阳江等地市举办4场“跨境电商+产业带”对接活动，为近1000家产业带企业，对接SHEIN、亚马逊等7大跨境电商平台和近100家服务商资源，依托电商带动产业出海，抢抓海外订单。2023年全省通过跨境电商出口各类轻工制品2900亿元，同比增长11%。

截至目前，广东建成国际邮件互换局6个、国际快件监管中心17个，广东国际及港澳台快递业务量占全国一半以上，每小时处理国际包裹超12万个。

加快海外仓全球布局，培育省级公共海外仓30个。截至目前，广东省累计在全球建设各类海外仓总面积近600万平方米。

文 | 记者 孙绮曼
译 | 赵凡