With the arrival of the summer season, domestic theme parks in China are experiencing a significant surge in ticket sales as the heat continues to rise. Demand from families for theme parks remains strong.

Leveraging its popular IP, Shanghai Disneyland has introduced a summer ticket price adjustment plan. Peak-day tickets for the entire month of July have reached 719 yuan, making it a trending topic on social media.

According to statistics, since its opening in 2016, Shanghai Disneyland has adjusted ticket prices five times. Compared to the initial pricing, the highest ticket price has increased by a net amount of 300 yuan.

Facing competition from Shanghai Disneyland and other rivals raising ticket prices, major theme parks in Guangdong province are launching upgraded attractions or new summer activities during the peak season. They are adopting diverse strategies to maintain competitiveness and attract visitors, which has also earned them positive feedback.

The Guangzhou Nanhu Amusement Park under renovation is set to reopen on New Year's Day next year. As the first theme park in South China and a landmark scenic spot in Guangzhou, it will be transformed into an RPG (role-playing game) sci-fi-themed park, promising to be a hub for sci-fi enthusiasts and futuristic imagination.

The design team, driven by imagination and creativity, has skillfully blended fantasy and futuristic elements to create a series of immersive experiences for visitors. Once completed, the project aims not only to revitalize the commercial atmosphere of the long-dormant Nanhu area but also to establish an innovative digital park integrating cultural tourism with digital creativity. It is poised to become a key component of the Guangdong-Hong Kong-Macao Greater Bay Area's world-class tourist destinations.

In July, the new parent-child play "The Adventure of Kaka Tiger" jointly launched by Chimelong Group and the International Circus Festival of Monte-Carlo, had a trial performance at Chimelong Theatre in Hengqin, Zhuhai. After a year of renovation and upgrade, Chimelong Spaceship, the world's largest indoor amusement park, will soon be officially open for business.

With the summer season in full swing, the theme park craze is heating up, becoming a significant driving force behind the growth of the tourism market.

In Guangdong alone, there is a dense concentration of various theme park resorts such as Chimelong, Overseas Chinese Town, Sunac, Grandview Mall, and Songcheng Group. These parks cover a wide range of themes including amusement parks with thrilling rides, animal worlds, aquariums, water parks, indoor skiing facilities, and more.

In the summer of 2024, water parks have emerged as the hottest theme for water-related activities. According to Tongcheng Travel, searches related to the water park saw a 72% increase in popularity in the first eight days of July compared to the previous period. Among them, Chimelong Water Park in Guangzhou and Playa Maya Water Park in Shenzhen are among the most popular water parks in China.

Theme parks across Guangdong are striving to attract global tourists by offering more diverse options, optimizing visitor experiences, and introducing favorable pricing policies. This approach, which emphasizes both affordability and quality of service, has garnered recognition from tourists worldwide to some extent.

Industry insiders believe that theme parks like Chimelong Tourist Resort in Guangzhou and Zhuhai are already equipped with an international foundation, thanks to their high-quality services and extensive entertainment facilities. By enhancing international marketing efforts and collaborations, Chimelong has the potential to attract more overseas visitors and further increase its global market share. Similarly, the Overseas Chinese Town Tourist Resort in Shenzhen and projects like Canton Tower also possess international appeal and potential.

Source :Lingnan on the Cloud

迪士尼涨价，广东主题乐园上新：暑期旅游市场“卷价格，更卷服务”

随着暑期到来，国内主题乐园热持续升温，各大主题乐园的门票销售呈现出明显的增长趋势，亲子家庭对于主题公园的需求依旧旺盛。

拥有超级IP的上海迪士尼顺势推出暑期票价调整方案，整个7月的高峰日门票价格已达到719元，成为网络热搜。

据统计，自2016年开园以来，上海迪士尼的门票已经经过5次调价，对比最初实行的票价，最高票价净增了300元。

广东省内各大主题乐园，面对上海迪士尼乐园等竞争对手的票价上涨，在暑期推出项目升级或夏季新玩法，采取不同策略来维持竞争力和吸引游客，同样收获好评。

升级改造正如火如荼推进中的广州南湖乐园明年元旦也要全新回归了。作为华南地区的第一个主题公园，也是广州市的标志性景区之一，将成为一个聚科幻情怀与未来畅想的RPG（角色扮演游戏）科幻主题乐园——星纪世界·南湖乐园。

据了解，设计团队以想象力与创造力，将梦幻与未来元素巧妙融合，为游客创造一系列的沉浸式体验空间。项目建成后，不仅可以有效激活沉寂多年的南湖片区的整体商业氛围，还可以打造出一个融入“文旅+数字创意”产业的创新型数字乐园，成为粤港澳大湾区世界级旅游目的地的重要组成部分。

7月，由长隆集团联袂蒙特卡洛新生代马戏节推出的全新亲子剧《卡卡虎奇遇记》在珠海横琴长隆卡卡剧场试演。经过一年的升级改造全球最大室内乐园长隆飞船乐园，不久后将正式开业。

随着暑期市场的全面展开，主题乐园热持续升温，成为推动旅游消费市场增长的重要力量。

仅在广东省内，遍布长隆、华侨城、融创、正佳、宋城演艺等各式主题乐园景区，密度很高，囊括了机动游戏乐园、动物世界、海洋馆、水上乐园、室内滑雪场等不同主题。

而水上乐园是2024年夏季最热门的玩水主题，同程旅行数据显示，7月前8天的水上乐园相关旅游搜索热度环比上涨72%，广东省内的广州长隆水上乐园和深圳玛雅海滩水上公园均是上榜国内最热门的水上乐园。

广东各个主题乐园在努力通过提供更多的选择空间、优化游客体验和推出优惠政策等服务，“既卷价格，也卷服务”，一定程度得到世界各地游客认可。

业内人士认为，像广州、珠海长隆旅游度假区这一类的主题乐园，凭借优质的服务和丰富的娱乐设施，已经具备国际化基础，通过加强国际营销和合作，长隆完全有可能吸引更多海外游客、进一步提升其国际市场份额。同样具备国际潜力的还有深圳华侨城旅游度假区、广州塔等项目。

文｜记者 黎存根 刘泳希 实习生 许顺瑾
译｜林佳岱