On the evening of July 6^th, the "Trendy Dongguan·Matchbox College Music Alliance" was established, and the 2024 University Student Music Season was launched at the East Gate Square No. 1 Camp of the Dongguan Cultural Center.

The "Trendy Dongguan·Matchbox College Music Alliance" has already united music clubs and musicians from 63 universities from the Chinese mainland, Hong Kong, and Macao, with more universities expected to join. Representatives from over 40 universities attended the event, performing their original works that expressed the uncertainties and aspirations of youth, along with the restlessness of adolescence. Nostalgic Cantonese songs also transported the audience back in time, providing a spectacular musical feast. The event drew an increasing number of residents and tourists to listen, sing along, take photos, and share in the youthful joy and passion.

Since 2022, Dongguan Cultural Center has meticulously planned and launched the "Matchbox" IP and project, organizing small and beautiful music-themed cultural events. The inspiration for "Matchbox" comes from Dongguan's match industry, symbolizing "a single spark can start a prairie fire" and "lighting me up, lighting you up", embodying hopes for cultural prosperity and high-quality development in Dongguan. Since its launch, "Matchbox" has quickly become a beloved city IP, synonymous with "Trendy Dongguan," and has been rated as a case of national excellent mass cultural brands at the 1^st China Mass Cultural Brand Development Conference.

This year's "Trendy Dongguan·Matchbox" series will feature a music festival and camp performances in collaboration with commercial areas. The newly established "Matchbox College Music Alliance" and the launched "Matchbox University Student Music Season" are key components of this summer's series, aiming to further enhance the "Trendy Dongguan·Matchbox" urban art project brand, expand its reach and influence, and inspire the creativity and expressiveness of young students through music to jointly create a youth music culture chapter belonging to Dongguan. The "Trendy Dongguan·Matchbox College Music Alliance" will feature eight themed music events throughout the summer vacation.

A student representative from Guangdong University of Science and Technology remarked, "This event integrates trendy elements and technological means. The stage design is stylish and modern, the sound equipment is advanced with clear audio quality, and the lighting effects are brilliant and dazzling, creating a dreamlike atmosphere. These elements not only enhance the viewing and artistic value of the performances but also better showcase Dongguan's image and charm as a modern city."

Source :Yangcheng Evening News

东莞： 2024大学生音乐季启动

7月6日晚， “潮流东莞·火柴盒高校音乐联盟”启动暨2024大学生音乐季在东莞市文化馆东门广场1号营地隆重举行。

目前，“潮流东莞·火柴盒高校音乐联盟”已联合全国和港澳地区共63所高校的音乐社团和音乐人，后续将有更多高校持续加入。本次活动共40多所高校学生代表前往现场打卡，精心挑选了各自的原创代表作品，唱出了年轻人对未来的迷茫和向往，表达了青春的躁动和不羁；有港乐怀旧和粤语金曲，则让人们沉浸在经典与回忆之中，为观众带来了一场精彩绝伦的音乐盛宴。活动现场，越来越多的市民和游客被吸引过来。他们或驻足聆听、或跟唱摇摆、或拍照留念，共同分享着这份属于青春的喜悦与激情。

据悉，2022年以来，东莞市文化馆精心策划推出了“火柴盒”这一IP和项目，举办一系列“小而美”“在身边”的音乐主题文化活动。“火柴盒”的命名灵感源于东莞火柴业，它是东莞改革开放的一个缩影，寓意着“星星之火，可以燎原”“点亮我、照亮你”的美好祝福，寄托着以文兴业、照亮东莞发展高质量发展之路的美好期盼。“火柴盒”活动推出后，迅速受到了市民的喜爱，逐渐成为东莞家喻户晓的城市IP，成为“潮流东莞”的代名词，并荣获首届全国群众文化品牌优秀案例。

据了解，今年“潮流东莞·火柴盒”系列活动将举办2024火柴盒音乐节，并联动商圈开展火柴盒营地演出等系列活动，当日成立的“火柴盒·高校音乐联盟”，启动的“火柴盒大学生音乐季”，作为今夏“火柴盒”系列活动的重要板块和内容，旨在进一步擦亮“潮流东莞·火柴盒”城市艺术time项目品牌，扩大项目的覆盖面和影响力，通过音乐这一跨越国界、连接心灵的艺术形式，激发青年学子的创造力和表现力，共同打造属于东莞的青春音乐文化篇章。“潮流东莞·火柴盒高校音乐联盟”震撼推出，八场主题音乐将贯穿整个暑期。

现场来自广东科技学院的青年学子代表表示，“本次演出活动还融入了潮流元素和科技手段。舞台设计时尚简约、充满现代感；音响设备先进、音质清晰；灯光效果绚丽夺目、营造出梦幻般的氛围。这些元素的加入不仅提升了演出的观赏性和艺术性，也更好地展现了东莞作为现代化城市的形象和魅力。”

文、图｜记者 石梦卓 通讯员 莞文化馆宣
译 | 郑圣浩