As the May Day holiday draws to a close, the enthusiasm for travel remains unabated. According to preliminary estimates from the Department of Culture and Tourism of Guangdong Province, from May 1st to May 3rd, 150 key scenic spots in Guangdong Province received a total of 7.919 million visitors, an increase of 4.7% compared to 2019. Additionally, 75 key public cultural institutions received 523,000 visitors, marking a 1.7% increase year-on-year.

With the Canton Fair overlapping with the May Day holiday, major tourist attractions and scenic spots in Guangdong were fully booked. Economy-related data continued to rise during the holiday, vividly illustrating the surge in tourist flow and demonstrating the earning potential of Guangdong's cultural tourism market.

Handling the surge in tourist flow requires sincere efforts to cater to visitors. This year, Guangdong launched the "Enjoy Your May Day in Guangdong" series of activities. The newly established cultural landmark, the Bai'etan Greater Bay Area Art Center, opened to the public, becoming a popular destination for citizens and tourists to visit. Nearly 200 A-level tourist attractions offered a series of discounts and 400 themed activities. Various cultural and art troupes, cultural institutions and museums, and towns and villages meticulously organized distinctive folk cultural activities, including 56 high-quality cultural performances, 25 exhibitions of intangible cultural heritage projects, and 40 exhibitions and expos focused on cultural tourism.

Handling the surge in tourist flow also requires quality services. During the May Day holiday, Guangdong implemented measures such as extending opening hours and increasing flexible supply to enhance service capacity. Comprehensive inspections of the cultural tourism market were carried out across various regions to ensure the smooth and orderly operation of the market province-wide. Furthermore, data shows that in the first three days of the May Day holiday, 1.142 million visitors were received at 100 monitored rural tourist spots and historical villages in Guangdong.

Regarding the enthusiasm for cultural tourism activities during this May Day holiday, it is evident that Guangdong continues to innovate and promote the iteration and upgrading of tourism products, cultivate and expand new formats of tourism, and with thorough preparations, effectively handles the surging tourist flow.

Source :Yangcheng Evening News

从“五一”文旅热看广东如何接住“泼天的客流”

“五一”小长假接近尾声，依然挡不住人们出行的热情。据广东省文化和旅游厅初步测算，5月1日至5月3日，广东省纳入监测的150家重点景区共接待游客791.9万人次，较2019年增长4.7%；纳入监测的75个重点公共文化机构接待52.3万人次，同比增长1.7%。

广交会叠加“五一”假期，广东各大景区、景点预约爆满，假日经济数据持续攀升，生动诠释了“泼天的客流”，也充分展现了广东文旅市场的消费潜力和澎湃活力。

接住“泼天的客流”，要有实力宠粉的诚意。今年，广东推出“请到广东过五一”系列文旅主题活动：新晋的文化地标白鹅潭大湾区艺术中心向公众开放，成为广大市民和游客的热门“打卡地”；近200家A级旅游景区推出系列优惠措施和主题活动400项；各级文艺院团、文博单位和镇村精心组织各具特色的民俗文化活动，包括文艺精品演出巡演56场，非遗优秀项目展示展演25场，文旅展览展会40场……

接住“泼天的客流”，还要有优质服务的托底。“五一”假期期间，广东结合延长开放时间、增加弹性供给等措施，增强服务供给能力，同时深入各地开展假日文旅市场综合检查，推动全省文旅市场运行平稳、安全有序。此外，数据显示，“五一”假期前三天，广东纳入监测的100个乡村旅游点和历史古村落接待114.2万人次。

回看这个“五一”小长假的文旅热，不难发现，正是在一次次假期的淬炼中，广东不断创新推动旅游产品迭代升级，培育壮大旅游发展新业态，以充分的准备积极拥抱、稳稳接住了“泼天的客流”。

文｜李妹妍
译｜刘佳慧