Art and Culture | In Nanzhuang Town, Chancheng, #Foshan, there is a folk activity that has lasted for more than 200 years, which is, Wenchang #Birthday, one of the ten folk activities in the Chancheng area. On March 9, the Wenchang Birthday Folk activity was held in Luoge Kongjia Village, Nanzhuang Town. Wonderful ceremonies such as First Writing Ceremony, were held during the activity, and the cultural IP of "Confucianism · Kongjia Village" was released.

Wenchang Birthday is a traditional festival in Luoge Kongjia Village. In ancient times, literati would worship Wenchang God and pray him to bless their academic success. The village has had the custom of worshiping Wenchang God since ancient times. In the early days, only the village people participated, and later the nearby villages also came to worship for the excellent #performance in the imperial civil examination. The #custom of Wenchang Birthday has been here for hundreds of years. It is a traditional folk activity with a broad mass base. In the new era, it has been endowed with the new connotation of cohesion of deep love for the village and inspiration. #artandculture

在佛山禅城南庄，有一项民俗活动延续了200多年，那就是禅城区十大民俗活动之一的文昌诞。3月9日，“儒意·孔家村”甲辰年中国南庄孔家文昌诞民俗活动在南庄镇罗格孔家村举行，活动中举行了孩童开笔礼等精彩仪式，并且发布了“儒意·孔家村”文化IP。

文昌诞是罗格孔家村的传统节日。在古代，文人学士们会祭拜文昌帝君，祈求他保佑自己学业有成、金榜题名。而罗格孔家村自古就有拜文昌的习俗，早期只是本村人参与，后来邻近四乡也前来祭拜以求科名。文昌诞习俗在这里绵延数百年，是一项拥有广泛群众基础的传统民俗活动，在新时代更是被赋予了凝聚乡情、鼓舞心志的新内涵。