On October 31^st, the 134^th China Import and Export Fair (referred to as the Canton Fair) officially kicked off its third phase. This phase will last for five days, with a record-breaking number of 11,312 participating companies.

It is worth mentioning that this year's Canton Fair has set up a rural revitalization products exhibition area in Hall 6.0 of Zone A for specialties. The exhibition area covers an area of approximately 5,000 square meters, with 227 booths and 203 participating companies. It covers multiple categories including food, handicrafts, pharmaceuticals and healthcare products, and recreation products, aiming to help rural revitalization achieve success in a new way without any threshold and cost.

In addition to selling to the domestic market, the agricultural products at this year's Canton Fair are also actively exploring the international market. Specialties such as cheese from Xinjiang, chilli powder from Guizhou, and sweet potato noodles from Zhangjiajie are showing their unique charm, aiming at the global market.

“This is our first time to participate in the Canton Fair because we used to mainly focus on the domestic market. Through this year's Canton Fair, we hope to export our delicious cheese overseas," said Mr. Li, Business Manager of Xinjiang Apa Dairy told reporters that the company's cheese is currently produced in Xinjiang and then transported to Guangdong for sale. In order to expand the market, they also set up a marketing center in Guangzhou.

“Just now, customers from Thailand come over to purchase about five tons of cheese from us a year." Mr. Li excitedly told reporters about a deal he had just negotiated.

Gong Wei, the head of the Foreign Trade Department of Chuma Hanla Food (Panzhou) Co., Ltd., believes that the Canton Fair is a festival of exports and the largest exhibition in China. "With this platform, our products are exported to Germany, France, the United Kingdom, the Netherlands, Qatar and other countries. Currently, we are further negotiating with customers from Vietnam, Indonesia, Singapore and other Southeast Asian countries. Just now, a customer from Malaysia inquired about the location of our booth and intends to come and have a look."

When talking about the experience of participating in the Canton Fair for the first time this spring, Gong Wei said, "At that time, there were a lot of people, and we were deeply impressed. Because it was our first time participating, we have more confidence in the later development of our products and believe that we can bring more rural products to the international market."

Zhangjiajie Sisi Xiang Food Co., Ltd. is a leading agricultural industrialization enterprise specializing in sweet potato cultivation and deep processing of sweet potato noodles in Hunan Province. Through the production technique of intangible cultural heritage, the company produces over 1,200 tons of sweet potato noodles annually, with a total output value of 20.6 million yuan. The majority of the products are handmade and packaged, which has created 85 job opportunities for local farmers and increased their average income by more than 10,000 yuan.

"What farmers fear most is that they cannot sell their sweet potatoes." The person in charge of the company said: "We want to use the Canton Fair as a platform to realize the development of enterprises and expand the market, especially foreign ones, so as to increase farmers' income."

乡村产品卖向全球！第134届广交会三期启幕

10月31日，第134届中国进出口商品交易会（以下简称“广交会”）第三期正式拉开帷幕。本期展出时间为5天，参展企业11312家，规模再创新高。

值得一提的是，本届广交会在A区6.0展馆特设“乡村振兴特色产品展区”，展区规模约0.5万平方米，展位数量227个，参展企业203家，涵盖食品、工艺品、医药保健品、休闲用品等多个类别，以“零门槛”“零费用”助力乡村振兴走出一条“新花路”。

除了卖向国内市场，本届广交会上的农产品也在积极开拓国际市场。新疆的奶酪、贵州的辣椒面、张家界的红薯粉等土特产“各显神通”，纷纷瞄准全球市场，力图打开海外销路。

“我们是第一次参加广交会，因为我们以前主要做国内市场，通过这次的广交会，希望能够将我们美味的奶酪输出海外。”新疆阿帕乳品业务经理李先生向记者表示，目前该公司的奶酪均产自新疆，之后统一运输至广东售卖。为了开拓市场，他们还专门在广州设立了营销中心。

“刚刚我们就有泰国的客户过来，他们1年大概会和我们采购5吨的用量。”李先生激动地向记者讲述着刚刚谈成的一笔交易。

楚麻汉辣食品（盘州）有限公司外贸事业部负责人宫伟认为，广交会是一个出口的集合，是国内最大的展会。“在广交会的平台助力下，我们的产品远销德国、法国、英国、荷兰、卡塔尔等国家，目前正和越南、印尼、新加坡等东南亚客户进一步洽谈。就在刚刚，马来西亚的客户向我咨询展位具体位置，打算过来看一看。”

在谈到今年春季首次参加广交会的体会时，宫伟说：“那个时候真的是人山人海，对我们的冲击力也是蛮大的，因为是第一次参加，所以我们对产品的后期发展比较有信心，相信我们能够把更多的乡村产品带到国际市场去。”

张家界丝丝湘食品有限公司是一家红薯种植和红薯粉丝深加工的省级农业产业化龙头企业。通过“非遗”制作技艺，该公司年产红薯粉丝1200余吨，产值2060万元。绝大部分产品都采用全手工制作和包装，解决了当地农民就业岗位85个，人均增收10000元以上。

“农民最怕的就是红薯卖不出去。”该公司负责人表示：“我们想通过广交会这个平台，实现企业的发展，拓展市场渠道，特别是国外市场，从而带动农民致富。”

文、图｜董鹏程 黄颖琳
译｜白心怡
责编 | 王楠
校对 | 马曼婷