Video | 2023 China Trademark Festival kicks off in Dongguan

来源：羊城晚报云上岭南
作者：李洪宝、王俊伟、黎杰文
发表时间：2023-06-19 14:28

On June 17th, the opening ceremony of the 13th China Trademark Festival was held in the Guangdong Modern International Exhibition Center located in the Houjie Town of Dongguan. More than 700 well-known brands from around China gathered in Dongguan to display their new products of industrial advantage and showcase the brand value of their enterprises.

Ever since 2005, the China Trademark Festival has been successfully held twelve times in different cities, including Shenzhen, Haikou, Yinchuan and Nanchang, making itself a world-renowned international event in the field of trademarks and brands. The theme of the 13th China Trademark Festival is "Trademarks Empower New Development, Brands Lead Dual Circulation".

The exhibition is composed of several exhibition zones, exhibiting "trademarks of commodity brands", "trademarks of service brands", "products of geographical indication" and so on. Among them, the China Brand Trademark Expo covers an exhibition area of 20,000 square meters, with the participation of over 700 brands.

During the Festival, special pavilions such as the "Guangdong-Hong Kong-Macao Greater Bay Area Pavilion" and the "Dongguan Pavilion" were opened for the first time, with an aim to showcase the achievements of brand and trademark construction in Guangdong. Forty-one enterprises from Dongguan have participated in the exhibition in groups to push the high-quality brands "made in Guangdong" and "made in Dongguan" to the world.

The exhibitors have been fully demonstrating the advantages of their advanced products and brands. At the exhibition, the intelligent mopping and sweeping robot exhibited by Narwal Intelligent Innovation (Shenzhen) Co., LTD. was able to detect how dirty the floor is, and then automatically determine the optimal cleaning mode to complete its cleaning task. While at the stand of Jiangxi black-boned chickens, the exhibitor Gong Jun busied himself in presenting the features of the black-boned chicken from Taihe County, Jiangxi Province to the visitors, while serving them with steaming black-boned chicken soup. "Taihe Black-Boned Chicken" was identified as a well-known trademark in China by the State Administration for Industry and Commerce on September 16th, 2007.

As an important node city in the GBA, Dongguan is committing itself to "sci-tech innovation + advanced manufacturing". By the end of 2022, Dongguan boasts 573,100 registered trademarks in total with 805 of them registered under the Madrid Protocol (International Registration of Trademark), both ranking fourth in Guangdong Province. Among them, the number of well-known trademarks in China reached 74, while the number of trademarks owned by every 100 business entities reached 36. Relying on its industrial characteristics, Dongguan has also formed a series of industrial clusters such as Humen Clothing, Houjie Furniture and Dalang Woolens, and cultivated nationally famous brands like OPPO and Marco Polo.

【视频】第十三届中国国际商标品牌节在东莞举行

6月17日，第十三届中国国际商标品牌节开幕式在东莞厚街镇广东现代国际展览中心举行。来自全国各地的700多个知名品牌齐聚东莞，集中展示行业优势新品，擦亮企业品牌价值。

中国国际商标品牌节自2005年以来，已连续在深圳、海口、银川、南昌等地成功举办十二届，已成为商标品牌领域知名的国际盛会。本次东莞举办的第十三届中国国际商标品牌节主题为“商标赋能新发展，品牌引领双循环”。

展会共设置了“商品品牌商标展区”“服务品牌商标展区”和“地理标志产品展区”等几大展区。其中，中华品牌商标博览会的展区规模达2万平方米，共700多个品牌参展。

本届中国国际商标品牌节特别在展会中开辟了“粤港澳大湾区馆”“东莞展区”等特色展区，集中展示广东商标品牌建设成果。来自东莞本土的41家企业选择组团参展，向外界集中推介“广东制造”“东莞制造”优质品牌。

各参展商充分展示企业自身发展的先进产品和品牌优势。在展会现场的云鲸智能创新（深圳）有限公司（以下简称“云鲸”）展出的一款智能扫拖机器人在演示过程中能够判断地板清洁程度，根据工作环境主动调节最佳清洁策略，快速完成清洁地面的工作。在江西的乌骨鸡展位前，参展商代表龚军一边为前来观展的消费者介绍江西泰和乌骨鸡特色，一边还不停将其煲好的乌骨鸡汤送到消费者的手中。2007年9月16日，“泰和乌骨鸡”被国家工商总局认定为中国驰名商标。

作为粤港澳大湾区重要的节点城市，东莞市正着力聚焦“科技创新+先进制造”。截至2022年底，东莞市累计注册商标57.31万件，马德里商标注册（国际商标注册）805件，以上两项商标注册数量均位列广东省第4位。其中，东莞市拥有中国驰名商标74件，每百户经营主体拥有商标数量达到了36件。东莞市同时依托产业特色，打造形成了虎门服装、厚街家具、大朗毛织等一批特色产业集群，培育出了OPPO、马可波罗等全国知名品牌。