The 133rd Canton Fair is being held in Guangzhou from April 15th to May 5th in three phases. The first phase, from April 15th to 19th, included 20 exhibition areas such as home appliances, building materials, and hardware tools. A total of 12,911 companies were participating in the offline exhibition, including 3,856 new exhibitors.

According to Xu Bing, Spokesperson for the Canton Fair and Vice Director of China Foreign Trade Centre, despite the slow global economic recovery, weak growth in international trade, and challenges in international air travel, the first phase of the Canton Fair was well-received by exhibitors and overseas buyers, who gave positive feedback and believed it was better than expected.

Popular on-site exhibition

The fair, which runs from April 15 to May 5 in Guangzhou, is being held offline for the first time since the stable transition of China's epidemic prevention and control measures. The fair attracted a lot of attention from the global business community and received a total of over 1.26 million visitors as of April 19, demonstrating the unique charm and appeal of the Canton Fair.

Orders beyond expectations

Many companies reported strong interest from potential buyers, with some exhibitors receiving intentional orders worth up to $3 million on the first day of the fair. The industrial automation and intelligent manufacturing exhibition area even saw some exhibitors receive orders worth up to $10 million.

Strong spillover effect

As consumers' preferences become more diverse and individualized, trade shows and exhibitions are adapting to these changing market trends, with stronger spill-over effects. Exhibitions are becoming more than just a platform for displaying products, but also a place to facilitate personalized interactions between buyers and sellers. The transaction process is evolving to include on-site sampling, factory visits, and product design adjustments before making a purchase.

According to Xu Bing, many companies have already received a large number of appointments from customers to visit their factories. As a result, the organizers of the second-phase Canton Fair, which will start on April 23rd, are planning to increase their efforts in inviting more buyers and optimize the supporting services to provide a better environment for business negotiations and transactions. The fair invites business people from around the world to participate and seize the opportunities offered by China for better development.

进场人流超126万人次！广交会展会第一期效果超预期

第133届广交会于4月15日至5月5日分三期在广州举办。第一期为4月15-19日，共设家用电器、建材卫浴、五金工具等20个展区，12911家企业线下参展，其中新参展企业3856家。4月19日，广交会新闻发言人、中国对外贸易中心副主任徐兵介绍了第一期运行情况。

徐兵表示，当前全球经济复苏缓慢，国际贸易增长乏力，国际航班往来仍不够便利，但从第133届广交会第一期运行情况看，参展企业和境外客商对参展效果充分肯定，普遍认为好于预期。

现场人气旺

本届广交会是我国疫情防控平稳转段后首次全面恢复线下举办，全球工商界高度关注。截至4月19日，累计进馆人流量超过126万人次。万商云集的盛况，向世界展现了广交会的独特魅力和吸引力。

成效超预期

企业普遍认为，尽管境外采购商到会还在恢复中，但参会采购商成交意愿较强，下单更快。不少采购商千里迢迢、克服航班等不便来到广交会，目的就是为了签订单，看望老朋友、结识新客户。有采购商称广交会综合性的特点满足了“一站式”采购需求。有些参展企业首日已收获300万美元意向订单，工业自动化及智能制造展区有参展企业订单达1000万美元。

溢出效应强

随着市场需求呈现定制化、个性化趋势，展会的功能和成交模式也在不断拓展，溢出效应更强，现场看样、实地看厂、调整产品设计方案后再下单的成交模式逐渐增多。

“本届广交会上，很多企业表示已有大量客户预约实地看厂。”徐兵说，第133届广交会第二期将于4月23日开展，将继续加大采购商邀请力度，优化配套服务，为全球展客商提供更好的洽谈成交环境。热烈欢迎全球工商界人士参加广交会，共享中国机遇，共谋更好发展。

文丨羊城晚报全媒体记者 孙绮曼
图丨羊城派资料图
翻译丨刘佳慧