On September 22nd, the 24th China International Motorcycle Trade Exhibition (CIMAMotor) concluded. At the Chongqing International Expo Center, tens of thousands of visitors poured into the exhibition halls. The main booth of ZXMOTO was tightly surrounded by crowds of motorcycle enthusiasts amid constant camera flashes, while helmets, leather riding jackets, kneepads and gloves from Guangdong were quietly on display in every corner of the venue.

Behind these vibrant booths lies a complete industrial cluster that Guangdong has refined over decades. In the three cities of Foshan, Dongguan and Shenzhen, upstream and downstream sectors such as textiles, leather, carbon fiber processing and rubber-plastic components are closely interlinked and mutually reinforcing, building a solid foundation for the motorcycle supporting industry.

"Today, the hardware craftsmanship of Guangdong manufacturing is on par with international standards. However, when venturing overseas, we still face a formidable barrier of brand recognition," several heads of Guangdong enterprises admitted to reporters at the event. "No other country can match the strength of China's complete domestic supply chain, but we must face up to the gap. European and American brands have been deeply engaged in the industry for decades, and their understanding of diverse riding scenarios and ergonomics still merits our study," noted Huang Weidong, general manager of SCOYCO.

Clutching a notebook, overseas buyer Mars shuttled between various Guangdong equipment booths, carefully recording the contact information of the companies. In his eyes, "While complete motorcycles define the limits, protective gear such as helmets, kneepads and gloves is in continuous and essential demand in the global market."

The booming popularity of ZXMOTO represents the upward breakthrough of domestic motorcycle manufacturing technology. Meanwhile, outside the spotlight, thousands of Guangdong equipment manufacturing enterprises are quietly fortifying the foundation of the entire industry.

摩博会上，看见广货闯世界的真实切面

9月22日，第二十四届中国摩博会落幕。重庆国际博览中心现场，数万名观众先后涌入展馆。张雪机车的主展台被摩友层层围堵，闪光灯接连不断；在展馆的各个角落，来自广东的头盔、骑行皮衣、护膝手套静静陈列。

一个个鲜活展台的背后，是广东历经数十年打磨而成的完整产业集群。佛山、东莞、深圳三地，纺织皮革、碳纤加工、橡塑配件上下游环环相扣，协同共生，构筑起摩托车配套产业坚实底盘。

“如今广东制造硬件工艺已经比肩国际水平，但扬帆出海，依旧要面对难以逾越的品牌认知高墙。”现场多位粤企负责人向记者坦言。赛羽极限总经理黄伟东认为：“国内完整供应链的实力，没有其他国家能替代。但我们必须正视差距：欧美品牌深耕行业数十年，他们对多元骑行场景、人体工学的理解，依然值得我们学习。”

海外采购商Mars手里攥着笔记本，穿梭在各个广东装备展台，认真记录企业联系方式。在他眼中，“整车负责定义极限，但头盔、护膝、手套这类防护装备，更是全球市场源源不断的刚需。”

张雪机车的火爆，代表国产整车技术的向上突围；千千万万广东装备制造企业，则在聚光灯之外，默默筑牢整个产业的根基。

文 | 记者 廖梦君
译 | 陈冠臻
审 | 盛嘉