Recently, the "2026 Summer Night Tourism Report: Lighting Up China's Night", released by Tongcheng Travel, showed that bookings for night tourism products grew by 52% year-on-year, becoming a new choice for an increasing number of travelers. Among them, bookings for summer night tourism products in Guangdong Province increased by more than 50% year-on-year, with Guangzhou ranking among the top ten night tour destinations in China.

In mid-July, Guangdong officially launched its 2026 summer campaign for night tourism and cultural consumption at Shantou's Small Park historical area, a national-level night cultural and tourism consumption cluster. The event integrated high-quality resources including night culture and tourism, consumption promotion, and cultural performances to showcase new scenes, business formats, and modes of Guangdong's night culture and tourism consumption.

Data show that Guangdong's night culture and tourism consumption currently exhibits four key features: night consumption consistently accounts for 60% of total daily consumption; young people serve as the primary consumer force; 8:00 PM to 10:00 PM represents the peak consumption period; and night dining retains the top spot in consumption share. In the first half of 2026, visitor arrivals at night cultural and tourism consumption clusters across Guangdong grew by 6.2% year-on-year, with night accommodation and night shopping performing particularly well, rising by 8.8% and 8.1% year-on-year, respectively.

The density of consumption points across Guangdong's eight major night cultural and tourism sectors reached 8.92/km², hitting 21.03/km² in the core area of the Pearl River Delta. More than 90% of night culture and tourism consumption spots are located within a 1-km radius of public transportation stations.

当“夜游”成为新潮流，广东之夜因何而亮？

近日，同程旅行发布的《夜游点亮中国之夜——2026暑期夜游报告》显示，夜游产品预订热度同比增长52%，成为越来越多人的新选择。其中广东全省暑期夜游产品预订热度同比增长超50%，广州跻身全国夜游目的地前十。

7月中旬，2026年“粤夜粤美”广东省夜间文化和旅游消费促进活动，在国家级夜间文化和旅游消费集聚区——汕头小公园历史文化街区正式启动。活动整合夜间文旅、消费促进、文化展演等优质资源，集中展现广东夜间文旅消费新场景、新业态、新模式。

数据显示，当前广东夜间文旅消费呈现四大特征：夜间消费占全天消费比重稳定在六成；年轻群体成为消费主力；晚8点至10点为消费峰值时段；夜食消费占比稳居首位。2026年上半年，全省夜间文旅消费集聚区夜间接待人次同比增长6.2%，夜宿和夜购表现尤为突出，分别同比增长8.8%和8.1%。

全省八大夜间文旅业态每平方公里消费点位密度达8.92个，珠三角核心区域更高达21.03个。超过90%的夜间文旅消费点位分布在公共交通站点1公里辐射范围内。

文、图 | 记者 刘星彤
译 | 徐芷晴
审校 | 曾敏