The rich aroma of baked bread fills a chain bakery in Shenzhen, with price tags and delivery platform supplies neatly arranged on site. Sun Ji, co-founder of the brand, sits before his computer and leverages the AI tool WorkBuddy to process CSV datasets, generate analytical documents in Markdown, and output HTML reports.

Founded in 2022, SUNBABY operates nearly 300 outlets nationwide with just over 70 administrative and regional management staff at its headquarters (excluding in-store shop assistants and store managers). Within less than a year of expanding into the Shenzhen market, it has ranked second in the country by store number. "We aim to build a bakery brand with 10,000 outlets in the future," said Sun Ji.

Sun Ji illustrated the core logic of running a business with digital tools: the AI backend system processes statements, generates marketing material and calculates performance scores around the clock. Inside each store, warm ovens emit steam and bread fragrance, while staff chat cordially with local residents. The cold logic of data algorithms coexists harmoniously with the warm human touch of everyday life, forming the unique operational foundation of SUNBABY.

Nowadays, the "One Person Company" (OPC) model has emerged as a new entrepreneurial trend in Shenzhen. A large number of entrepreneurs are breaking away from the traditional labor-intensive mode with the help of AI and exploring the market via lightweight operations. SUNBABY serves as a vivid practical case of this business model.

AI undertakes standardized work including statistics, design, and analytics, enabling a tiny team to run a complete commercial chain. This model represents a highly typical entrepreneurial format in Shenzhen—the OPC, and a distinctive achievement of the city's real-economy entrepreneurs.

深圳丨AI帮助下，一人开公司成为新风向

在深圳一家连锁面包店内，烘焙麦香扑面而来，门店价签、外卖平台物料整齐完备。该品牌联合创始人孙骥正对着电脑屏幕，依托AI工具WorkBuddy处理CSV数据、生成 Markdown分析文档、输出HTML可视化报告。

这家2022年创立的“孙北北面包”品牌，仅靠70余名总部及区域管理人员（不含门店店员及店长），便支撑起全国近300家门店运转，在深圳开拓市场不足一年，门店数量更是跃居全国第二。“未来，我们希望做成万店烘焙品牌。”孙骥说。

孙骥点明了利用数字化工具开店的真谛：后台AI系统不分昼夜地处理报表、生成物料、测算评分；门店之中，热气蒸腾，麦香四溢，店员与居民温馨闲谈。冰冷的数据算法与温热的烟火气互补共生，构成了孙北北面包品牌独特的经营底色。

当前在深圳，“一人公司”正成为创业新风向，大批创业者借助AI摆脱传统“人海战术”，通过轻量化打法开拓市场。孙北北面包，为这种创业模式提供了一个鲜活的落地样本。

AI承接统计、设计、测算等标准化工作，极小团队即可跑通完整商业链条。这一模式正是当前深圳极具代表性的创业形态——“一人公司”，也是深圳实体创业交出的独特答卷。

文 | 记者 沈婷婷 实习生 王思涵
译 | 郑书悦
审 | 曾敏