On July 5th, Yuexianhuo, a high-end fresh milk brand under Junlebao, announced its official entry into the Singapore market. While this is not the first time a Chinese dairy company has ventured overseas, launching a short-shelf-life finished fresh milk product in one of the world's most stringent markets for food safety sends a new signal. It indicates that the globalization of Chinese dairy companies is transitioning from a "resource-oriented expansion" to a "brand-driven export."

The internationalization of Chinese dairy companies has undergone two rounds of iteration. The first round involved purchasing overseas milk sources and building factories, while the second round features the export of finished products under their own brands to directly face international competition. For example, Feihe established a factory in Canada, with its products entering more than 1,500 supermarkets across North America. Yili built Southeast Asia's largest ice cream factory in Indonesia and acquired a Thai ice cream company, using localized production to cover the regional market.

Yuexianhuo has taken a "lighter" path of exporting finished fresh milk. Junlebao's South China base in Jiangmen went into operation in April 2026 with a designed annual production capacity of 180,000 tons, serving the Guangdong-Hong Kong-Macao Greater Bay Area and Southeast Asia. Yuexianhuo had first entered the Hong Kong market a year earlier in May, where it spent the time testing market acceptance before expanding into Singapore.

Southeast Asia has become a "hotspot" for the overseas expansion of Chinese dairy companies. Data on China's dairy exports in 2025 show that Singapore ranked fourth among export destinations, with the annual export volume surging by over 170% year on year. Yuexianhuo's entry into Sheng Siong supermarkets and its plans to enter mainstream channels such as FairPrice and Giant are precisely due to Singapore's radiating effect—it is not only a consumer market but also a strategic hub for brands in Southeast Asia.

中国乳企出海提速：从“奶源并购”到“鲜奶远征”

7月5日，君乐宝旗下高端鲜奶品牌悦鲜活宣布正式进入新加坡市场。这并非中国乳企首次踏足海外，但以短保鲜奶成品形式登陆食品安全标准全球最严苛的市场之一，释放出一个新信号：中国乳企的全球化正从“资源型布局”迈向“品牌型输出”。

中国乳企的国际化经历了两轮迭代：第一轮是海外买奶源、建工厂；第二轮是自有品牌成品出口，直面国际竞争。例如飞鹤在加拿大设厂，产品进入北美超1500家商超；伊利在印尼建成东南亚最大冰淇淋工厂，并购泰国冰淇淋企业，以本地化生产覆盖区域。

悦鲜活走了一条更“轻”的成品鲜奶出口路径——君乐宝的华南江门基地于2026年4月投产，设计年产能18万吨，辐射粤港澳大湾区及东南亚。同年5月，悦鲜活先行进入香港市场，用一年时间验证了国际市场的接受度，随后转战新加坡。

东南亚已成中国乳企海外布局的“热土”。2025年中国乳制品出口数据显示，新加坡位列出口目的地第四，全年出口量同比大幅增长超170%。悦鲜活进入昇菘超市，并计划进入FairPrice、Giant等主流渠道，正是看中新加坡的辐射效应——不仅是消费市场，更是东南亚品牌高地。

文|记者 程行欢
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翻译丨陈冠臻
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