The municipal governments of Shantou, Chaozhou and Jieyang recently signed the Articles of Association of the Shantou-Chaozhou-Jieyang Tourism Alliance, marking the official establishment of the alliance. The three cities also jointly unveiled a new cultural tourism IP, "Bound by Honor, Alive with Flavor: Vibrant Chaoshan," a phrase that captures the tangible, lived spiritual essence of Chaoshan culture.

"Bound by Honor" echoes the collective memory awakened by the recent hit film "Dear You," a memory of people who, despite crossing mountains and seas, remain deeply attached to their homeland. "Alive with Flavor: Vibrant Chaoshan," meanwhile, points to the everyday life shared by the three cities. The rising steam of Chaozhou Gongfu tea, the lingering melodies of Chaozhou Opera, the weathered façades of qilou (arcade buildings), and the quiet charm of ancient towns are not spectacles staged for visitors, but ways of life that local people have carried on for centuries.

The Shantou-Chaozhou-Jieyang Tourism Alliance is now taking the lead in launching two classic six-day routes linking the three cities. The first route starts in Shantou, taking visitors through the Small Park historical area, the Qiaopi Museum and Zhanglin Ancient Port, before continuing on to Chaozhou to walk across Guangji Bridge, ascend Guangji Tower and explore filming locations from "Dear You." The journey concludes in Jieyang, where visitors can wander through Jieyang Ancient City. The second route begins in Jieyang, where travelers can experience the waterside charm of Puning before heading to Shantou for an immersive journey through qiaopi culture. The route then continues to Chaozhou, where visitors can explore Longhu Ancient Village and enjoy the scenery of Chaozhou West Lake. But the excitement doesn't end there!

This summer, Guangdong is the place to be. Scroll through the infographic below to step into the vibrant, heartfelt world of Chaoshan, a place bound by honor and alive with flavor.

潮汕三市旅游联盟推出两条经典三市六日游旅游线路

汕头、潮州、揭阳三市人民政府近日共同签署《潮汕三市（汕潮揭）旅游联盟章程》，宣布“潮汕三市（汕潮揭）旅游联盟”正式成立，并联合发布文旅IP——“有情有义，烟火潮汕”，指向潮汕文化中可被感知、可被体验的精神内核。

“有情有义”映射了近期大热电影《给阿嬷的情书》以影像方式唤醒的跨越山海仍心系故土的集体记忆；“烟火潮汕”则指向三市共有的日常生活形态。工夫茶的氤氲、潮剧的婉转、骑楼的斑驳、古城的静谧——这些并非为游客打造的景观，而是当地人延续了数百年的生活本身。

现在，“潮汕三市（汕潮揭）旅游联盟”率先推出两条经典的贯通三市六日游旅游线路。第一条从汕头出发，走过小公园、侨批博物馆、樟林古港，来到潮州行广济桥、登广济楼，探电影取景地，最后在揭阳徜徉揭阳古城。第二条从揭阳出发，体味普宁水乡风情后来到汕头，在侨批文化的海洋中畅游，最后到潮州游龙湖古寨、赏潮州西湖。精彩行程远不止于此！

过暑假，当然要来广东！跟着长图走一走，来感受“有情有义”的烟火潮汕。

文｜黎存根
设计｜陈健怡
译｜郑奕玲
英文审校｜曾敏