The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) concluded on May 25th. In the opening year of the 15th Five-Year Plan, this five-day event attracted a total of 6,312 government delegations, cultural institutions, and enterprises to participate. Over 120,000 high-quality cultural products were exhibited, and the total attendance across the main venue, sub-venues, and related activity sites surpassed 2.8 million.

By 2025, the cumulative transaction volume of the ICIF had surpassed 3 trillion yuan, serving more than 45,000 cultural enterprises and institutions, and witnessing the entire journey of China's cultural industry from its inception and transformation to high-quality development.

This year's ICIF sustained its strong momentum. The 2026 ICIF introduced 22 measures to facilitate trade, and the main venue hosted over 260 supply and purchase matchmaking sessions, roadshows, and product launches, representing an increase of more than 80 sessions compared with the previous fair. Over 130,000 professional purchasers attended the fair, achieving a one-stop experience of "buying and selling globally."

At the exhibition, new tech products such as the Honor Robotics D1, EngineAI's humanoid robot, and Alibaba's Qwen AI Glasses were highly sought after. Meanwhile, specialty goods including Kesi (Chinese silk tapestry), Song brocade cultural and creative products, and POP MART co-branded trendy toys enjoyed brisk sales across the venue. The Guangdong delegation performed exceptionally well, organizing 69 events and bringing over 1,500 professional purchasers to conduct matchmaking on-site. The total value of signed contracts and intended contracts surpassed 10 billion yuan during the exhibition.

More than 200 leading AI enterprises and nearly 100 of the latest AI application scenarios, including Huawei, Tencent, and Alibaba's Qwen, made a collective appearance. New exhibition zones such as artificial intelligence, digital performing arts, and cross-boundary e-commerce were fully established. Artificial intelligence became the most eye-catching feature of this year's ICIF.

This year's ICIF attracted 310 overseas institutions from 65 countries and regions, with over 35,000 overseas professional visitors from 110 countries and regions attending for procurement. Leveraging the opportunity of the APEC China Year, the exhibition debuted an exhibition zone dedicated to APEC economies. Official organizations from various economies curated their exhibitions to centrally showcase cultural tourism highlights, intangible cultural heritage-inspired cultural and creative products, and cultural trade achievements, making it an important window for Asia-Pacific cultural exchanges and cooperation.

文博会亮出“新三样”：交易火爆、AI赋能、出海提速

5月25日，第二十二届深圳文博会进入闭幕时间。在“十五五”开局之年，这场为期5天的盛会共吸引6312家政府组团、文化机构和企业参展，展出文化精品超12万件，主会场、分会场及相关活动点总参与人次突破280万。

截至2025年，文博会累计成交额已突破3万亿元，服务文化产业企业机构超4.5万个，见证了中国文化产业从萌芽成长、转型升级到高质量发展的全过程。

本届文博会延续了强劲势头。2026年文博会推出22项促交易便利措施，主会场举办260余场供采对接、路演及新品推介活动，较上届增加80余场。超13万名专业采购商到会，实现一站式“买全球、卖全球”。

现场，荣耀闪电机器人、众擎人形机器人、阿里千问AI眼镜等科技新品备受追捧；非遗缂丝、宋锦文创、泡泡玛特联名潮玩等特色好物热销全场。广东展团表现尤为突出。展期共举办69场活动，组织1500余名专业采购商到场对接，现场签约和意向签约金额超100亿元。

华为、腾讯、阿里千问等200余家AI头部企业和近百项AI最新应用场景集中亮相，人工智能、数字演艺、跨境电商等新展区全面落地。人工智能成为本届文博会最亮眼的标签。

本届文博会吸引65个国家和地区、310家海外机构参展，来自110个国家和地区的超3.5万名海外专业观众到会采购。借力APEC中国年契机，展会首创APEC经济体展区，各经济体官方组展，集中展示文旅特色、非遗文创与文化贸易成果，成为亚太文化交流合作重要窗口。

文｜记者 杭莹
翻译｜徐芷晴
审校｜曾敏