Since May 21st, whenever the exhibition areas of the ICIF open to the public, Hall 15 of the Shenzhen World Exhibition & Convention Center has been buzzing with excitement and constant cheers. At the ongoing 22nd China (Shenzhen) International Cultural Industries Fair, the "Guangdong Esports Super League" (GESL) zone is hosting a series of spectacular community exhibition matches.

The top three finishers from the Shenzhen qualifier all made appearances, interacting face-to-face with on-site gamers. Their brilliant plays drew bursts of cheers, bringing the crowd to a fever pitch. As a key featured section of the Guangdong delegation at this year's ICIF, the GESL has rapidly become the most popular hotspot for young people in the exhibition area, thanks to its deep integration of esports showcases, interactive experiences, and industry exchanges.

As the first official esports tournament in Guangdong to cover all 21 cities in the province, the GESL brand—jointly created by the Yangcheng Evening News Group and the Guangdong Game Industry Association—was officially launched in December 2025. Featuring "Honor of Kings" and "VALORANT" as its competitive titles, the league has, for the first time, divided the province into five major cultural competition zones: Guangfu, Greater Bay Area, Chaoshan, Hakka, and Western Guangdong, forging a league system with distinctive Lingnan characteristics.

The tournament has attracted over 100,000 registered participants to date, driving a 20% to 35% increase in cultural and tourism consumption in host cities, with its popularity continuing to soar. The event has drawn widespread attention from multiple mainstream media outlets at home and abroad, as well as professional esports organizations, earning it the reputation as the "Guangdong model for 'Esports for All'".

文博会上，电竞粤超展区掀热潮

5月21日以来，每逢文博会展区开放入场，深圳国际会展中心15号馆内便人声鼎沸、喝彩不断。正在此举行的第二十二届中国（深圳）国际文化产业博览交易会上，“电竞粤超”专区上演着一场场精彩纷呈的水友赛。

来自海选赛深圳站的冠亚季军选手悉数登场，与现场玩家零距离互动，精彩操作引来阵阵欢呼，将展区气氛推向高潮。作为本届文博会广东展团的重点特色板块，电竞粤超凭借赛事展示、互动体验与产业交流的深度融合，迅速成为展区中人气最旺的年轻人打卡点。

作为广东省内首个覆盖全省21个地市的官方电竞赛事，由羊城晚报报业集团与广东省游戏产业协会携手打造的“电竞粤超”品牌于2025年12月正式启动，以《王者荣耀》《无畏契约》为竞赛项目，首次将全省划分为广府、湾区、潮汕、客家、粤西五大文化赛区，形成独具岭南特色的联赛体系。

目前，赛事累计参与用户已突破10万人，带动各地举办地文旅消费增长20%至35%，热度持续攀升。赛事吸引了多家境内外主流媒体及电竞专业机构的高度关注，被誉为“全民电竞的广东样本”。

文｜记者 刘克洪
图｜主办方提供
译｜陈冠臻
英文审校｜盛嘉