The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) will be held from May 21st to 25th at the Shenzhen World Exhibition & Convention Center. In November this year, Shenzhen will host the 33rd APEC Economic Leaders' Meeting. At this important juncture of the APEC "China Year," this year's ICIF will see a major upgrade with the debut of an exhibition zone dedicated to APEC economies.

Statistics show that the fair has attracted more than 310 overseas exhibitors from 65 countries and regions, participating both online and offline. It is expected to welcome 35,000 overseas professional visitors from 110 countries and regions, marking a continued expansion in the scale of international participation and attendance.

As a dedicated exhibition zone aligned with the APEC cooperation mechanism, the APEC exhibition zone will bring together leading culture and tourism enterprises from across the Asia-Pacific. Under the themes of "culture + tourism," "culture + creativity," and "culture + cuisine," it will create a cultural showcase integrating exhibition, trade, exchange, and cooperation. Among the highlights, Vietnam will present its coffee culture and intangible cultural heritage techniques, showcasing the unique charm of traditional craftsmanship. South Korea will bring animation IPs and specialty foods, highlighting the vitality of its trendy cultural and creative industries. Thai exhibitors will present youth-oriented cultural and creative products such as designer toy blind boxes, catering to current trends in culture and tourism consumption. National Geographic Magazine from the United States will introduce English learning series such as Our World and Reading Explorer, creating a highly educational atmosphere. A diverse range of cultural expressions will come together on one stage, where traditional intangible cultural heritage and modern cultural creativity will interact and blend, creating a vivid picture of cultural coexistence across the Asia-Pacific at the ICIF.

Source:PEARL

文博会首设APEC经济体展区

5月21日-25日，第二十二届中国（深圳）国际文化产业博览交易会将在深圳国际会展中心盛大举行。今年11月，亚太经合组织（APEC）第三十三次领导人非正式会议将在深圳举办。值此“APEC中国年”的重要节点，本届文博会迎来重磅升级——首次全新设立APEC经济体展区。

数据显示，本届展会共吸引65个国家和地区的310余家海外展商线上线下参展，预计迎来110个国家和地区的3.5万名海外专业观众，国际参展与观展规模持续扩大。

作为适配APEC合作机制的特色功能展区，APEC经济体展区将汇聚亚太多个经济体的文旅头部企业，以“文化+旅游”“文化+创意”“文化+美食”为主题，打造一场集展示、交易、交流、合作于一体的文化盛宴。其中，越南展示咖啡文化与非遗技艺，演绎传统手工技艺的独特魅力；韩国携动漫IP、特色食品亮相，展现潮流文创产业活力；泰国展商带来潮玩盲盒等年轻化文创产品，贴合当下文旅消费趋势；美国《国家地理》杂志带来“Our World”“Reading Explorer”等英语学习体系，知识氛围感拉满……多元文化形态同台绽放，传统非遗与现代文创碰撞交融，在文博会现场构建起一幅生动鲜活的亚太文化共生图景。

文|记者 赵鹏
译 | 郑奕玲
英文审校 | 曾敏