The 139th China Import and Export Fair (Canton Fair) concluded successfully, with the Guangzhou Trade Delegation reporting solid overall transaction performance.  Intended orders from ASEAN markets surged 23.3% year-on-year, with Vietnam, Malaysia, and Thailand emerging as the primary source countries for on-site buyers.

At this session, Guangzhou enterprises rolled out products tailored to Southeast Asian market demand, spanning advanced smart manufacturing, consumer goods and intangible cultural heritage products. Sanjing Electric highlighted its intelligent solar-plus-storage systems designed for Southeast Asia's hot and humid climate, featuring high-level protection performance. Intended orders from ASEAN accounted for more than 15% of the company's total. PadBot's robotic dog is equipped with a proprietary AI vision algorithm capable of detecting human intrusion, high temperatures and smoke, addressing emerging security needs in Southeast Asia.Intangible cultural heritage products also proved popular. Ligongmin, a brand under Guangzhou Textile Holdings Limited, incorporates Guangdong embroidery techniques into its designs and has signed an agreement with a Singaporean brand to jointly develop a premium collection. Guxiou Leather Goods has integrated porcelain inlay from the Chaoshan region into its leather designs, attracting pre-launch orders from multiple countries. Time-honored brands also gained fresh momentum overseas. Triangle brand industrial fans secured actual orders worth 265,000 U.S. dollars. Huatang Food saw notable sales growth in the Southeast Asian market, with intended orders approaching 1 million yuan.

Official data showed that trade between Guangzhou and ASEAN exceeded 200 billion yuan for the first time in 2025, up 28% year on year. In the first quarter of this year, total trade between Guangzhou and the ten ASEAN countries reached 47.47 billion yuan, reflecting the expanding scope and depth of bilateral trade.

广交会广州交易团东盟意向订单增长23.3%

第139届广交会圆满落幕，广州交易团整体参展成交势头向好，其中对东盟市场意向成交表现尤为亮眼，同比增长23.3%，越南、马来西亚、泰国等国家采购商成为现场核心客源。

本届广交会上，广州企业聚焦东南亚市场需求，从高端智造、民生用品、非遗文创等领域全面发力。三晶电气针对东南亚高温高湿气候特点，重点展示其高防护等级的智能光储系统，东盟市场意向订单占比超15%；派宝机器人的机器狗搭载自研AI视觉算法，可识别人体闯入、高温、烟雾，适配东南亚安防新需求。非遗文创同样圈粉，广州纺织工贸集团旗下“利工民”品牌融合粤绣技艺，产品已与新加坡品牌签约共建高定系列；谷希欧皮具将潮汕嵌瓷融入皮具设计，预售阶段已获多国订单。老字号也焕发新活力，三角牌工业扇等产品收获实单26.5万美元；华糖食品东南亚市场增量明显，意向订单近100万元。

据悉，2025年，广州与东盟进出口规模首次突破2000亿元，同比增长28%。今年一季度，广州与东盟10国进出口规模达474.7亿元，贸易往来的广度与深度持续拓展。

文、图 | 记者 孙绮曼 通讯员 穗商务宣
译｜魏薇
英文审校｜林佳岱