The 139th Canton Fair, known as China's No. 1 Fair, will open on April 15th as scheduled. However, unlike previous editions, this year's fair will not only debut new exhibits but also introduce new services, technologies, and experiences.

Aligned with new, smart, and green development trends, this year's Canton Fair has set up nine new specialized zones across its three phases. Phase I focuses on display technology, smart wearables, and both consumer and agricultural drones; Phase II introduces bamboo and wood tableware, bamboo and wood home products, fashion accessories, and modular housing and garden solutions; and Phase III adds a new specialized zone for functional and technical fabrics. These zones are not merely nominal divisions but truly bring together industry leaders. For example, in the display technology zone, companies such as Panda Electronics, KTC Technology, and Express LUCK Group showcase their latest products in ultra-high-definition, flexible displays, and intelligent interaction.

The Canton Fair App has also launched an AI-powered search function for the first time. Once inside the exhibition hall, buyers can simply describe their needs in one sentence, and the system then uses a large language model to intelligently match relevant exhibitors and products from its vast database. Additionally, it also supports favoriting, route planning, and booth navigation, truly allowing buyers to complete the entire browsing and navigation process with just that single sentence.

This year's Canton Fair debuts 70 new cultural and creative products, bringing the total number of products available for sale to 198, including 128 existing items. Among these, 25 are high-quality products directly from exhibitors, including 11 smart products. This fair has also launched its first cultural and creative food items, such as ice cream, chocolate, cookies, and bread, all featuring the Canton Fair logo.

第139届广交会即将上新，解锁N个“第一次”

4月15日，第139届广交会即将拉开帷幕，这场“中国第一展”又一次如约而至。但与往年不同的是，本届广交会不仅“上新”了展品，更“上新”了服务、技术与体验。

本届广交会紧扣“新、智、绿”发展趋势，一口气新设了9个专区，分布在三期展会内。第一期聚焦“显示技术”“智能穿戴”“消费级无人机”和“农用无人机”；第二期推出“竹木餐具”“竹木家居用品”“时尚饰品”“集成房屋及庭院设施”；第三期则新增“功能与科技面料”专区。这些专区并非简单“划地盘”，而是真正聚集了行业龙头。比如在显示技术专区，熊猫电子、康冠科技、彩迅工业等企业带来了超高清、柔性显示、智能交互的最新产品。

本届广交会APP首次上线了AI智能搜索功能。采购商走进展馆后，只需用一句话描述需求，系统就能依托大模型从海量数据中智能匹配对应的展商和展品，还能完成收藏、路线规划、展位导航，真正实现“一句话逛展”。

本届广交会新开发文创产品共70款，加上原有128款，上架销售产品达到198款。其中25款产品直接来自参展企业的优质产品，包括11款“向智产品”。广交会首次推出文创食品——带有广交会印记的雪糕、巧克力、曲奇、面包等。

文｜孙绮曼
译｜黄健新
英文审校｜柯妃娟