From March 17^th to 20^th, the 30^th Hong Kong International Film and TV Market (FILMART) is being held at the Hong Kong Convention and Exhibition Centre. The Guangdong Pavilion made its appearance with a 390-square-meter exhibition area and a revamped exhibition form at its opening ceremony on the afternoon of March 17^th.

The Guangdong Pavilion has brought together 81 leading film and television institutions from across the province, presenting a total of 196 projects to global industry professionals. The projects span theatrical films, TV dramas, online audiovisual content, and film and TV services, with both the scale of participation and the number of showcased works reaching record highs.

In May 2025, Guangdong introduced six policy packages to provide full-chain support and incentives for its cultural industries, covering fields including the film and television sector and the animation sector. After nearly a year of implementation, the province has delivered impressive results. The film and TV production service platform has greatly facilitated shoots in Guangdong, while supportive policies for the animation sector have helped elevate the quality of local productions. A number of Guangdong-produced films, including "The Lychee Road", "A Place Called Silence", and "The Sun Rises on Us All", have achieved strong box-office performances and won major awards. The series of policies, through targeted and sustained support, is translating policy dividends into powerful momentum for the emergence of high-quality film and television productions in Guangdong.

Zhang Yimou's Spring Festival release "Scare Out", filmed entirely in Shenzhen, completed production smoothly with support from the Publicity Department of the CPC Shenzhen Municipal Committee and the Shenzhen Film and Television Industry Service Center. The film has so far grossed 1.3 billion yuan, sparking nationwide discussion of Shenzhen's modern image and its innovative and high-tech vibe. Meanwhile, "The Sun Rises on Us All", which earned Xin Zhilei the Best Actress award at the Venice Film Festival, was shot in iconic Guangzhou locations such as the Shisanhang Clothing Wholesale Market and Xiaoyuan New Village, bringing the vivid characteristics of Lingnan culture to global audiences through the big screen. In addition, high-quality TV series such as "The Glamorous Night", "Day and Night", and "The Queen of Castle", as well as popular films like "The Shadow's Edge" and "The Lychee Road", have all been filmed in Guangdong, which is increasingly becoming a preferred filming destination for productions across diverse genres.

Driven by these policy packages, Guangdong's film and television creative capacity has grown significantly. In 2025, the province's box office exceeded 6.348 billion yuan, ranking first nationwide for 24 consecutive years. A total of 171 film and television production companies were newly established, while the number of registered film scripts and completed films ranked second nationwide. Registrations for TV dramas and micro-short dramas also reached record highs.

The number of works showcased at the Guangdong Pavilion this year has also increased. The exhibits range from local productions highlighting the charm of Lingnan culture, to new audiovisual works integrating cutting-edge technologies, as well as high-quality co-productions jointly developed by Guangdong, Hong Kong, and Macao, all of which offer a comprehensive display of the province's strength across the entire industry chain and innovative vitality in the film and television sector.

The head of the Guangdong Provincial Film Administration stated at the opening ceremony that Guangdong is formulating a three-year action plan to accelerate the development of its film and television industry. Through concrete measures, the province aims to promote coordinated growth in content creation, investment, and consumption, further optimize the industrial ecosystem, extend the value, consumption, and service chains, and develop into a leading province in the film and television industry.

196个粤产影视项目亮相第30届香港国际影视展广东馆

3月17至20日，第30届香港国际影视展（FILMART）在香港会议展览中心举行。广东馆以390平方米展区、全新展示形式亮相，并在3月17日下午举行开馆仪式。

本届广东馆集结81家广东优秀影视机构组团参展，向全球客商集中推介196个参展项目，涵盖院线电影、电视剧、网络视听作品和影视服务项目，参展规模与作品数量均创历年新高。

2025年5月，广东出台包括影视产业、动漫影视产业在内的6个文化产业“政策包”，对相关领域进行全链条扶持激励。经过近一年的实践，广东交出亮眼答卷。影视协拍平台为来粤拍摄提供了极大方便，动漫产业扶持政策让广东动漫走向精品化，《长安的荔枝》《默杀》《日掛中天》等多部粤产电影取得喜人的票房和奖项成绩……这套政策“组合拳”，正通过精准滴灌，将政策红利转化为支撑粤产影视精品爆发的强大动力。

春节档上映的张艺谋电影《惊蛰无声》在深圳全程取景拍摄，在深圳市委宣传部的支持和深圳影视产业服务中心的保障下顺利完成制作。影片至今已经取得13亿元票房，深圳的现代化形象和科技创新气质在全国范围引起热议。让辛芷蕾拿下威尼斯电影节最佳女演员奖的电影《日掛中天》在广州十三行服装批发市场、晓园新村等极富城市特色的空间取景，岭南风貌的鲜活质感得以通过大银幕触达全球观众。此外，《夜色正浓》《白夜破晓》《巨塔之后》等精品剧集，《捕风追影》《长安的荔枝》等大热电影接连在广东取景，广东正成为多元题材的天然影棚。

在“政策包”的牵引下，广东影视创作力量显著增强。2025年，广东电影票房超63.48亿元，连续24年领跑全国。新增落户有一定规模的影视创作企业171家，电影剧本和完成片备案数量位居全国第二，电视剧和微短剧备案数量突破新高。

本届广东馆参展作品数量亦有所增加。广东馆内，既有彰显岭南文化魅力的本土创作，也有融合前沿科技的视听新作，更有粤港澳联合打造的合拍精品，全方位展示广东影视产业的全链条实力与创新活力。

广东省电影局负责人在开馆仪式上表示，广东正制定加快发展全省影视产业三年行动方案，以具体举措引导影视创作、投资、消费协同发力，进一步优化全省影视产业体系，延展影视的价值链、消费链和服务链，推动广东向影视强省迈进。

文 | 记者 胡广欣
图 | 主办方
翻译 | 柯妃娟
审校 | 曾敏