With over 1,900 events, an average of 7.96 million daily visitors during the Chinese New Year holiday, and a single-day peak of 8.53 million on the third day of the Chinese New Year , Jieyang emerged as a popular tourist destination this past holiday season . At the Guangdong Delegation's Open Day during China's 2026 two sessions , Jieyang Ancient City once again gained widespread attention. How can this massive influx of visitors be effectively managed and leveraged? On March 10^th, the 2026 Jieyang Work Conference of the Bureau of Culture, Radio, Television, Tourism and Sports was held, with the goal of transforming this surge in visitors into sustained tourist engagement, ultimately moving from the ancient city's viral fame to the city's overall brilliance.

The holiday performance figures presented at the conference were quite impressive: the city's total tourist arrivals increased by 26.06% year-on-year, with out-of-town tourists rising by 26.79% YoY and overnight tourists surging by 36.75% YoY. As a popular tourist destination, Jieyang Ancient City received 2.3797 million visitors, an increase of 86.85% YoY. These figures underscore the progress made in the conservation and revitalization of this ancient city.

With the ongoing progress of 29 protective development projects and the launch of the first phase of its lighting projects, Jieyang Ancient City is radiating new vitality. From the "Green Lions Offering Auspicious Blessings" New Year Ceremony to the "Yingge Dance Shines in the Ancient City" special performance , and from the "Art Encounters in the Ancient City" intangible cultural heritage performance week to the village evening galas and original music concerts , a series of immersive folk activities have been held, allowing visitors to experience the charm of Chaoshan traditional culture as they stroll through the city.

Driven by the revitalization of its ancient city, the integration of all-for-one tourism , and the injection of vitality from its intangible cultural heritage and sports events, Jieyang is forging a new path for high-quality development of cultural tourism. This approach allows this city with more than two thousand years of history to radiate new vitality and charm.

揭阳古城火了之后，“泼天流量”如何接得住？

1900多场活动、春节假期日均在揭人数796万人、正月初三单日达到853万人……刚刚过去的春节假期，揭阳成为热门旅游目的地。在全国两会广东省代表团开放团组活动上，揭阳古城再一次火爆“出圈”。这一波“泼天流量”如何接得住、用得好？3月10日，2026年揭阳市文化广电旅游体育工作会议召开，谋划“流量”变“留量”，最终实现从古城“出圈”到城市“出彩”。

会上晒出的春节假期“成绩单”颇为亮眼：全市接待游客量同比增长26.06%，其中外地游客同比增长26.79%，过夜游客同比增长36.75%。作为人气焦点的揭阳古城共接待游客237.97万人次，同比增长86.85%。这份成绩单背后，是揭阳古城保育活化阶段性成果的集中呈现。

随着29个保护性开发项目持续推进以及首期灯光工程启用，揭阳古城正焕发新的生机。从青狮献瑞拜年仪式到“英歌耀古城”专场展演，从“艺见古城”非遗展演周到古城村晚、原创音乐会，一系列沉浸式民俗活动轮番登场，让游客在行走之间就能感受潮汕传统文化的魅力。

从一座古城的焕新出发，到全域旅游的串珠成链，再到非遗与赛事的活力注入，揭阳正在探索一条文旅高质量发展的新路径，让这座拥有着两千多年历史的城市焕发出新的生机与魅力。

文丨记者 陈锴跃
翻译丨黄健新
审校丨肖凯欣