The 62nd Paris International Agricultural Show is taking place in Paris from February 21st to March 1st. The China National Agricultural Exhibition Group participated for the first time, showcasing pineapple products from Xuwen, Guangdong Province, in the Chinese exhibition area. These products attracted numerous French merchants who stopped to sample and discuss business, becoming a focal point of the event.

Known as the "Hometown of Pineapple in China," Xuwen County is one of China's major pineapple-producing regions, with a cultivation area of approximately 23,333 hectares and an annual output consistently stable at 700,000 tons. At the exhibition, the county presented a range of pineapple-based products, including fresh pineapples, pineapple pastries, canned pineapple, and pineapple brandy, demonstrating its full industrial chain from cultivation to deep processing.

The history of pineapple cultivation in Xuwen dates back to 1926. Over the past century, the area has made three leaps from germplasm introduction to industrial upgrading, forming a systematic development model that combines standardized planting, sugar content grading, cold-chain logistics and brand building. This evolution marks its transition from a purely scale-driven area to a highly integrated production region.

Xuwen's presence in France represents an important step toward accessing the European market and provides an opportunity to benchmark against higher standards. In recent years, the county has leveraged the Xuwen RCEP Pineapple International Procurement Trading Center to expand into Asian and European markets while integrating agricultural, cultural, tourism and sports resources to enhance brand influence. This debut at the International Agricultural Show marks a new phase in the international development of Xuwen pineapples.

徐闻菠萝亮相法国国际农博会 百年粤味农品开启国际新征程

2月21日至3月1日，第62届法国国际农业博览会在巴黎举行。中国国家农业展团首次参展，来自广东徐闻的菠萝系列产品在中国展区亮相，吸引众多法国客商驻足品尝与洽谈，成为现场关注焦点。

被誉为“中国菠萝之乡”的徐闻，是我国重要的菠萝主产区，种植面积约35万亩，年产量稳定在70万吨。此次参展，徐闻携鲜果、菠萝酥、菠萝罐头、菠萝白兰地等产品亮相，集中展示从种植到精深加工的全产业链成果。

徐闻菠萝的种植历史可追溯至1926年。百年来，当地完成从种质引进到产业升级的三次跨越，形成标准化种植、糖度分级、冷链物流与品牌打造相结合的体系化发展模式，实现由“规模型产区”向“体系型产区”的转型。

选择法国亮相，既是对接欧洲市场的重要一步，也为对标更高标准提供契机。近年来，徐闻依托RCEP菠萝交易中心推动产品走向亚欧市场，并融合农文旅体提升品牌影响力。此次参展，标志着徐闻菠萝迈入国际化发展的新阶段。

文 | 记者 余胜容 代方莹
翻译 | 黄健新
审校 | 曾敏