As of 3:50 PM on February 23rd, the total national box office (including service fees) for the Chinese New Year film season reached 5.518 billion yuan, with Guangdong securing 556 million yuan and a 10% box office share to reclaim the Chinese New Year box office champion title after five years. In 2026, two Guangdong-produced films have surpassed 500 million yuan in box office revenue: "The Fire Raven" and "Boonie Bears: The Hidden Protector."

During the Chinese New Year holiday, Guangdong launched eight major movie-viewing benefit programs, integrating film consumption into the festive lives of the public. Leveraging the "Travel Guangdong Through Films" campaign, the province rolled out 60 film-themed tourism routes, connecting filming locations of multiple popular movies. Capitalizing on the popularity of "Scare Out," Shenzhen introduced four "citywalk" routes. Zhongshan launched the "One Ticket Stub for All Attractions" campaign, allowing audiences to enjoy ticket discounts at various scenic spots with their movie stubs. The film-themed check-in activities at Sunwen West Road pedestrian street even drove passenger flow to exceed 650,000.

Against the backdrop of the Guangdong-Hong Kong-Macao Greater Bay Area integration, cross-city movie-going has emerged as a new trend. Macao residents traveled to Zhuhai to watch films, and Hong Kong citizens visited filming locations in Shenzhen, forming a cross-boundary consumption chain of "movie-going plus cultural tourism" and making films a cultural link connecting cities in the Greater Bay Area.

Film-derived consumption has emerged as a new growth driver. According to statistics, thanks to the influence of "Boonie Bears: The Hidden Protector" and its film and television series, the total passenger flow of Fantawild theme parks reached 2.79 million from the start of the holiday to the sixth day of the Chinese New Year, representing a year-on-year increase of 72% in passenger flow and 60% in revenue.

2026年春节档广东重夺票房冠军

截至2月23日15时50分，春节档全国总票房（含服务费）为55.18亿元，其中广东凭借5.56亿元，以10%的票房占比，时隔5年重登春节档冠军宝座。2026年已有两部粤产电影票房突破5亿元，分别是《匿杀》和《熊出没·年年有熊》。

春节期间，广东推出8大新春观影福利，让电影消费融入大众的节日生活。依托“跟着电影游广东”活动，全省整合推出60条影视主题旅游线路，串联起多部热门影片的取景地。深圳借助《惊蛰无声》的热度，推出4条城市漫步线路；中山推出“票根通游”活动，观众凭电影票根可享受多个景区的门票优惠，孙文西路步行街的影视打卡活动更是带动客流突破65万人次。

大湾区融合的背景下，跨城观影成为新趋势，澳门居民赴珠海观影、香港市民到深圳打卡取景地，形成“观影+文旅”的跨境消费链条，让电影成为串联湾区城市的文化纽带。

电影衍生消费成为新的增长点。据统计，得益于电影《熊出没·年年有熊》及系列影视剧的影响力，2026年春节截至年初六，方特乐园合计客流量279万人，客流同比增长72%，收入同比增长60%。

文丨记者 李丽
图丨羊城派资料图
翻译丨郑书悦
审校丨曾敏