From January 31st to February 2nd, the "Guangdong Goods Global Reach: Zhongshan Products, Shanghai Bound" event achieved combined online-and-offline sales of 116 million yuan in just three days, with total contracted deals reaching 6.13 billion yuan. Separately, data released by the Shanghai Restaurants Cuisine Association and major retail platforms show that during the Chinese New Year period from 2023 to 2025, sales of Guangdong's New Year dishes in the Shanghai market logged an average annual growth rate of more than 50%, with 2025 sales breaking through the 10-billion-yuan threshold.

In June 2020, Huawei's largest global flagship store opened its doors to customers at Nanjing Building, No. 233 East Nanjing Road, Shanghai. In 2023, the store's annual sales exceeded 500 million yuan; in 2024, it became the top‑selling branded store nationwide in the East Nanjing  Road's commercial area. In Shanghai, a modern metropolis known for its inclusiveness and emphasis on "style", Guangdong‑made products are not only taking center stage under the neon lights of East Nanjing Road, but have also become an indispensable part of everyday life in the city.

On the dining table of Shanghai resident auntie Yan, the Cantonese-Shanghainese blend becomes more concrete: Huangshanghuang sausage stir-fried with Chongming er'cai, Shanghai bok choy drizzled with Haitian "blanching sauce", Chaoshan beef balls rolled in soup. Auntie Yan said Guangdong people are particular about food, and Cantonese cooking tends to be relatively light, which suits Shanghai tastes well. "Things like Cantonese sausage and Haitian seasonings are staples at home," she said. Auntie Yan recalled, "Back in the 1990s, the Triangle brand rice cooker we used was also made in Guangdong. There weren't many rice cooker brands then, and the most famous was Triangle."

Fu Xianglin, president of the Shanghai Gewu Research Institute of Cultural Development, said Shanghai is a "weathervane" for global consumption trends and a "touchstone" for testing product quality and innovation. Being able to remain a strong seller in this modern city is, in itself, an affirmation of the comprehensive strength of Guangdong-made goods. They are not merely a "carrier" of objects: behind their high quality lie culture, technology, aesthetics, and more, aligning with modern urban consumers' pursuit of a better life.

上海滩寻“广东造”，尽见广货领风骚｜广货行天下

1月31日至2月2日，“广货行天下·中山百货进上海”活动仅用3天时间就实现线上线下总销售额达1.16亿元，总签约额达61.3亿元。另据上海市餐饮烹饪行业协会和主要零售平台公布的数据，2023年至2025年春节期间，广东年菜在上海市场的销售额年均增长率超过50%，2025年销售额突破100亿元大关。

2020年6月，华为全球最大旗舰店在上海南京东路233号南京大楼开门迎客。2023年，该店年销售额超5亿元；2024年，成为南京东路商圈“全国销冠”品牌门店。在上海这座海纳百川、讲究“腔调”的摩登都市，广货的身影在南京东路的霓虹灯下占据C位，成为沪上生活不可或缺的一部分。

在上海市民严阿姨家的餐桌上，粤沪交融的景象更为具体。皇上皇腊肠清炒崇明儿菜，海天白灼汁浇淋上海青，潮汕牛肉丸在汤里翻滚……严阿姨说，广东人对美食很讲究，粤菜做法相对清淡，很适合上海人口味，“像广式腊肠、海天调料，都是家里常备的”。严阿姨回忆说，“在上世纪90年代，我们家用的三角牌电饭煲也是广东产的，当时电饭煲的牌子比较少，最有名的就是三角牌。”

上海格物文化发展研究院院长符湘林介绍，上海是全球消费潮流的“风向标”，也是检验产品品质与创新力的“试金石”，能在这座摩登都市持续热销，本身就是对广货综合实力的认证。广货不仅是一个物的“载体”，其质量好的背后，还有人文、科技、美学等等，符合现代都市人群对美好生活的追求。

文 | 记者 何晶
拍摄 | 刘畅
译｜钟佳
英文审校｜肖凯欣