On January 9th, China Media Group announced that the fourth China Media Group (CMG) Annual Chinese TV Drama Ceremony would be held outside Beijing for the first time, with Zhuhai confirmed as its host city for the next six consecutive years. Around the same time, members of the Meitan Sub-group of the Zunyi Working Group of the Guangdong-Guizhou Cooperation Task Force have already begun engagement in Zhuhai to explore new opportunities. In recent years, Meitan County in Guizhou Province has embraced a media-driven approach, using the micro-drama sector as a breakthrough point to transform its cultural resources and ecological strengths into tangible economic and development advantages.

Media-driven approach takes Meitan stories beyond the mountains

To help Meitan stories reach audiences far beyond its mountains and break away from the increasingly homogenized competition among filming locations, scenic beauty alone is not enough. What is needed is a media-driven mindset. Xia Yu, a Zhuhai official currently serving in Meitan on a temporary assignment and a member of the Standing Committee of the Meitan County Party Committee, said that by riding the momentum of media-driven development and the Zhuhai-Zunyi cooperation, Meitan is seeking to overcome its geographic constraints, focus on high-quality micro-dramas, and make the leap in value from a "hidden mountain gem" to an "online hit."

The breathtaking vistas of vast tea plantations, combined with the everyday vibrancy of more than 100,000 residential homes in northern Guizhou, turn the county into a natural film studio where the story unfolds the moment one opens a window. This perfectly aligns with modern film and television's pursuit of instant visual impact: without elaborate build-up, the landscape and architecture offer built-in storytelling power that speaks directly to the emotional core. Adding to its appeal, Meitan is often dubbed "China's Little Switzerland," offering a European-style setting without going abroad.

Rekindling Meitan's bond with Zhejiang University through media-driven approach

Meitan is also a natural, open-air film and television production base with historical settings. In 1940, after four relocations, Zhejiang University arrived in Meitan. During the seven years it spent there, faculty and students continued teaching and research on this tranquil land, while the lights of Meitan Confucian Temple illuminated the academic pursuits of scientific luminaries such as Su Buqing, Wang Ganchang and Tan Jiazhen. According to statistics, 52 academicians from the Chinese Academy of Sciences and the Chinese Academy of Engineering, including Li Zhengdao and Wang Ganchang, studied or worked in Meitan, where the "Qiushi Spirit(the spirit of seeking truth)" has educated and influenced generations of residents.

Meitan hopes to use film and television as a medium to breathe new life into this deep-rooted bond in the new era. The scholarly spirit forged during this special historical period, together with the close ties between local residents and Zhejiang University faculty and students, forms a unique treasure trove for film and television creation, offering rare and valuable source material for the industry.

"Sets are unnecessary here; history itself is the best backdrop." Today, this land of Meitan, which once safeguarded the sparks of Chinese science, is charting a new path through the development of the film and television industry, using light and shadow to sustain its enduring bond with Zhejiang University.

Source:PEARL

发力“媒体+”，让“深山明珠”变“全网顶流”

1月9日，中央广播电视总台宣布，CMG第四届中国电视剧年度盛典将首次走出京城，未来连续六年落户珠海。几乎同步，来自粤黔协作工作队遵义工作组湄潭小组的身影，已在珠海低调“抢滩”。近年来，湄潭通过引入“媒体+”思维，以微短剧产业为突破口，推动湄潭文化资源、生态优势向经济优势、发展优势转化。

“媒体+”让湄潭故事穿越山海

要让湄潭故事穿越山海，打破取景地内卷，不能只靠颜值，更要引入“媒体+”思维。珠海挂职干部、湄潭县委常委夏宇表示，借力“媒体+”与珠遵协作（珠海+遵义）的东风，湄潭正尝试打破群山的阻隔，发力精品微短剧赛道，开启从“深山明珠”到“全网顶流”的价值穿越。

万亩茶海的震撼视觉，配上十万余栋黔北民居的烟火气息，让县城成为“推窗即见戏”的天然影棚，切中现代影视对“视觉瞬时渗透”的极致追求——无需繁琐铺垫，山川建筑自带的叙事质感即可直击情感核心。更圈粉的是，湄潭被誉为“中国小瑞士”，不出国门即可切入欧洲外景模式。

用光影续写与浙大的情缘

湄潭还是一个天然的开放式历史影视基地。1940年，历经四度迁徙的浙江大学抵达湄潭。在湄潭的七年时光里，浙大师生在这片宁静的土地上继续教学科研，湄潭文庙的灯火，照亮了苏步青、王淦昌、谈家桢等一批科学巨匠的研究之路。据统计，李政道、王淦昌等52位两院院士曾在湄潭工作、学习，“求是精神”教育和影响了一代又一代茶乡儿女。

湄潭希望通过影视这个路径，让这段深厚的情缘在新时代焕发光彩。这一特殊历史时期形成的治学精神，以及湄潭人民与浙大师生的鱼水深情，构成了独一无二的影视创作富矿，为影视产业提供了独特而珍贵的创作素材。

“这里不需要搭景，历史本身就是最好的布景。”如今，湄潭这片曾庇护中国科学火种的土地，正通过布局影视产业，用光影续写与浙大的“未了情缘”。

文｜记者 钱瑜 张芷瑜
图｜湄潭融媒供
翻译 |曾敏
英文审校 ｜林佳岱