On November 25th, a press conference was held in Guangzhou to introduce the "Explore Guangdong" digital travel maps, a collection of themed maps integrating Guangdong's premium cultural tourism and natural landscape resources. Now available on Amap, the maps form a key measure under the "Enjoy the Warm Winter in Guangdong" campaign.

The campaign will run from November 2025 to the end of March 2026, featuring four major events, five themed brands and six special benefits. It aims to create an immersive, panoramic cultural and tourism experience. By searching "乐游广东" in Amap or scanning the QR code, users can directly access the platform and browse seven themed sections: museums, libraries, cultural centers, art galleries, scenic attractions, nature reserves, and botanical gardens, each offering detailed venue information.

Powered by big data and AI technologies, the maps upgrade the service model from users looking for services to services being delivered proactively. They also integrate supporting options such as dining and accommodation, offering a one-stop travel experience. Each thematic map provides tailored services such as exhibition recommendations, audio guides, venue search and event highlights. The platform features 61 national second-grade museums, 93 national first-class libraries, 93 national first-class cultural centers, 24 national key art museums, as well as 100 tourist attractions rated 4A and above, 30 nature reserves and 20 botanical gardens, covering a wide range of cultural and tourism offerings to meet warm-winter travel needs.

By leveraging digital tools to break down resource barriers, the maps make cultural and tourism resources visible, services accessible and discounts easy to claim. They offer convenient guidance for residents and visitors exploring the highlights of Lingnan culture, while injecting new vitality into Guangdong's cultural and tourism market.

查文旅路线、看展览资讯、领福利优惠……跟着地图游广东

11月25日，“乐游广东”系列文旅地图新闻发布会在广州召开，正式推出整合广东优质文旅与自然景观资源的系列地图，该地图已在高德地图上线，是“粤享暖冬 乐游广东”消费季的重要举措。

“粤享暖冬 乐游广东”消费季活动将从2025年11月持续至2026年3月底，推出四大活动、五大品牌、六大优惠，构建沉浸式全景体验，满足群众多样化文旅消费需求。市民游客在高德地图搜索“乐游广东”或扫描二维码即可直达，首批上线博物馆、图书馆、文化馆、美术馆、景区、自然保护地、植物园7大板块。

地图借助大数据与AI智能技术，实现从“人找服务”到“服务找人”的升级，整合餐饮、住宿等配套服务，提供“一站式”出行体验。其中，各主题地图提供展览推送、语音导览、场馆查询、活动推荐等差异化服务；平台涵盖61家二级以上博物馆、93家国家一级图书馆、93家一级重点文化馆、24家国有重点美术馆以及100家4A级以上景区、30个自然保护地和20个植物园，覆盖多元文旅业态，精准满足暖冬旅行需求。

该地图以数字化手段打破资源壁垒，实现“资源可视、服务可享、优惠可领”，为市民游客解锁岭南精彩提供便捷指引，也为广东文旅市场注入新活力。

文 | 记者 黎存根
翻译 | 曾敏
审校 | 林佳岱