News
News
Home / News
15th National Games serve as a testing ground for 'scenario-based innovation' in China's economy
source:羊城晚报-PEARL| 发表时间:2025-11-18 21:45

At the 15th National Games, technology has become the core pillar supporting event operations. Both inside and outside the venues, 3D facial recognition gates complete identity verification in 0.3 seconds, while drones safeguard power supply lines and 5G bullet time captures stunning moments in sports. The 15th National Games are just the beginning. In the future, these technologies will also become commonplace in people's daily lives.

At the 15th National Games, companies in the low-altitude economy achieved a critical leap from "demonstration" to "practical application." For instance, drone formation performances anddrone-based power line inspections were operated alongside low-altitude medical rescue and logistics applications. Autonomous shuttle services brought these technologies from laboratories onto public roads. During the event, citizens could see an FLM-SD15 sanitation robotperforming autonomous cleaning tasks around key venues. This intelligent device is integrated with the city's smart urban management big data platform, delivering a new model of sanitation services characterized by "human-machine collaboration and data-driven operations."

In the low-altitude economy sector, applications such as drone formation performances, helicopter torch relays, low-altitude medical rescue, and low-altitude logistics turn the event into countless market-oriented "interfaces," paving the way for industrial breakthroughs in overcoming bottlenecks in putting these technologies into real-world use and achieving cross-sector scaling.

Data show that in the first three quarters of 2025, retail sales of sports and entertainment goods by enterprises above the designated size in Guangdong increased by 32.2% year-on-year. Sports are emerging as a key driver for boosting consumption. Today, with Guangdong, Hong Kong, and Macao jointly hosting the Games, cross-regional spending is rising accordingly. More than 2,800 licensed products have been developed for the 15th National Games, with over 700 offline licensed retail stores opened.

According to Tongcheng Travel, during specific events, popular room types in some hotels within a 5-kilometer radius of the Shenzhen Universiade Center have already sold out. Data from Tujia also show that during the 15th National Games, homestay bookings surged in cities like Guangzhou, Shenzhen, Shantou, Zhuhai, and Foshan.

十五运会成了中国经济的“场景创新”试验场

十五运会中,科技已转变为赛事运营的核心支撑。赛场内外,3D视觉闸机0.3秒内完成人证核验、无人机保障赛场供电线路安全、5G子弹时间定格赛事精彩瞬间。全运会只是个开端。今后,这些技术也将在民众的普通生活中成为常态。

在十五运会场景,低空企业完成了从“演示”到“实用”的临界跨越。比如无人机编队表演、保障供电线路安全、低空医疗救援及物流应用同步展开;自动驾驶汽车接驳服务让这些技术从实验室走向了公共道路。赛事期间,在重点场馆周边区域,市民可以看到一台FLM-SD15环卫机器人进行自主清洁作业。这款智能装备,与后台的智慧城管大数据平台联动,实现了“人机协同、数据驱动”的新型环卫服务。

低空经济领域,无人机编队表演、直升机传递火炬、低空医疗救援以及低空物流等应用,这些都将赛事解构成无数个市场化“接口”,为产业突破场景落地瓶颈和跨领域规模化探路。

数据显示,今年前三季度,广东省限额以上单位体育娱乐用品类零售额同比增长32.2%。体育正成为提振消费的重要抓手。如今粤港澳三地联办赛事,顺势带动了跨区域消费。本届全运会已开发特许商品2800多款,线下开设特许零售店超700家。

同程旅行数据显示,特定赛事期间,深圳大运中心周边5公里范围内的部分酒店热门房型已经售罄;途家数据也显示,全运会举办期间,广州、深圳、汕头、珠海、佛山等地民宿预订高涨。

文、图|记者 戚耀琪
翻译丨盛嘉
审校丨林佳岱

  • The 2025 Guangzhou International Light Festival Illuminates the City of Rams
    The 2025 Guangzhou International Light Festival officially kicked off on the evening of November 16.
    2025-11-18 21:29:26
  • South China Agricultural University Hosts the 3rd Annual National Grape & Wine Science & Culture Festival
    From November 15 to 16, the 3rd annual National Grape & Wine Science & Culture Festival was held at South China Agricultural University.
    2025-11-18 21:29:12
  • Blossoms in Full Splendor — Awaiting the Breeze and You | Lingnan Travelogue
    Blossoms unfold in full splendor — waiting for the breeze, and waiting for you
    2025-11-18 21:29:00
  • Poster丨Guangzhou Nansha Unveils a Vibrant "Floral Feast"for China's 15th National Games
    2025-11-17 22:36:47
Scan to Share