On October 31st, the 4th Guangdong-Hong Kong-Macao Greater Bay Area Fair for Trade in Services (BAFTIS) kicked off at the Zhuhai International Convention and Exhibition Center, drawing global attention under the theme "Igniting Service Outsourcing Innovation, Accelerating Digital Trade Expansion." The event brought together 320 outsourcing projects from 38 countries and regions, with a total value of 23.93 billion yuan. At the opening ceremony, 11 major international cooperation projects were signed, amounting to 1.11 billion yuan, showcasing the vitality of trade in services in the Greater Bay Area (GBA).

The sub-venues in Hong Kong and Macao also delivered impressive results. The Hong Kong Sub-venue reported outsourcing projects worth 5.24 billion yuan in total, setting a new record for sub-venues in the event's history. The 30th Macao International Trade and Investment Fair (MIF) was held concurrently at the Macao Sub-venue, where it hosted 116 business negotiations, reaching 32 preliminary cooperation agreements. This effectively expanded business channels between GBA enterprises and Portuguese-speaking countries.

For the first time, this year's BAFTIS featured a dedicated Copyright Services Zone. At its entrance, exhibition booths of renowned companies such as Lenovo, Topsec, Kingsoft WPS, 37 Interactive Entertainment, ZWSOFT, Kylinsoft, and Foxit Software drew crowds.

A wide range of service trade sectors took center stage. Tesla's Model Y L, Cybertruck, and second-generation humanoid robot drew significant attention at its exhibition zone. The Tianhe National Cultural Export Base organized 11 enterprises to showcase achievements such as intelligent overseas marketing systems and intellectual property protection platforms, aiming to create an "Overseas Reception Hall." Winsing Animation's IPs, including "GG Bond", attracted international buyers, with its content distributed to more than 60 countries and regions, and an annual retail value of derivative products of over 5 billion yuan.

第四届粤港澳大湾区服贸会首日签约额破11亿元

10月31日，第四届粤港澳大湾区服务贸易大会在珠海国际会展中心启幕，以“服务外包新引擎 数字贸易加速度”为主题，吸引全球目光。大会汇聚38个国家和地区的320个发包项目，总金额达239.31亿元，开幕式上11个重点国际合作项目集中签约，金额11.05亿元，尽显湾区服务贸易活力。

港澳分会场的成绩同样亮眼。香港分会场发包金额累计达52.36亿元，创历届分会场最高纪录；澳门分会场嵌入“MIF展”，举办116场商务洽谈，初步达成合作意向32项，有效拓展了湾区企业与葡语国家的对接渠道。

本届服贸会首次设立版权服务专区，专区入口处，联想集团、天融信、金山WPS、三七互娱、中望软件、麒麟软件、福昕软件等知名企业展位围满观展者。

多元服务贸易业态集中亮相：特斯拉展区的Model Y L、Cybertruck及第二代人形机器人备受关注；天河区国家文化出口基地组织11家企业参展，带来出海营销智能系统、知识产权保护平台等成果，将打造“出海会客厅”；咏声动漫的“猪猪侠”等IP吸引国际采购商，其内容发行至60多个国家和地区，衍生品年零售市值超50亿元。

文 | 孙绮曼 钱瑜 古司祺 李论
翻译 | 盛嘉
审校 | 黄宇洁