The second phase of the 138th China Import and Export Fair (Canton Fair) drew to a close on October 27th. As of that date, nearly 240,000 overseas buyers from 223 countries and regions had attended offline, marking a 6.8% year-on-year increase and a new historical high.

Chinese companies' green competitiveness grabs the most attention of the buyers at this Fair. From Anhui Hongyu Aluminum Co., Ltd.'s recyclable aluminum to Foshan Ideal Sanitary Ware Co., Ltd.'s solar-powered factory, the principles of green, environmentally-friendly, and sustainable development have been deeply embedded throughout the entire process of product design and manufacturing, becoming a major selling point for international buyers.

A German buyer, Leo, remarked that today's Chinese sanitary-ware enterprises are no longer just manufacturers but providers of green lifestyles and pioneers of technological innovation. He added that with the growing global demand for smart and green products, he was confident there would be more opportunities for cooperation.

According to exhibitors, this edition saw more high-quality buyers in attendance, such as increasing major supermarkets and industry giants who showed stronger purchasing intent and higher-quality orders, effectively boosting their confidence. Italian buyer Enzo, who has attended the Fair continuously since 2014, has established a solid partnership with Guangzhou Gussio Leather Goods Co., Ltd. Together, they have successfully introduced high-quality leather goods into the European market, including bags themed on "Along the River During the Qingming Festival."

24万境外采购商“流量”变“留量”！第138届广交会第二期落幕

第138届广交会第二期于10月27日落下帷幕。截至10月27日，境外采购商累计线下到会近24万人次，来自全球223个国家和地区，比上届同期增长6.8%，再创新高。

中国企业的“绿色竞争力”在本届广交会上大放异彩。从宏宇铝业的可回收铝材，到理想卫浴的太阳能工厂，绿色、环保、可持续的发展理念已深度融入产品设计与生产制造的全过程，成为吸引国际采购商的重要法宝。

德国采购商Leo感叹道，如今的中国卫浴企业已不再只是制造商，更是绿色生活方式的提供者和技术创新的引领者，“随着全球市场对智能化、绿色化需求的持续增加，相信我们会有更多合作空间。”

据企业反映，本届到会的优质客户，如大型商超、行业巨头等数量增加，采购意向更强，订单质量更高，有效提振了企业信心。来自意大利的采购商Enzo，自2014年起持续参加广交会，与广州市谷希欧皮具有限公司建立了稳固的合作关系，成功将富含中国传统文化元素的“清明上河图箱包”等高品质皮具引入欧洲市场。

文｜记者 孙绮曼 詹淑真
图｜广交会提供
译丨郑奕玲
英文审校丨赵凡